1 theater · 10 screens
Cinema advertising on 10 screens in Mountainside, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mountainside, NJ is a small, affluent community in Union County with a median household income of $210,100 and a population of just under 7,000. With 66% of residents holding a bachelor's degree or higher and a median age of nearly 49, this is an educated, established audience that conventional advertising rarely reaches effectively.
The Mountainside 10 is the town's only cinema, generating an estimated 32,000 monthly moviegoer impressions across 10 screens. Ad placements here fall within the New York market tier, carrying CPMs of $70 to $85 that reflect the premium purchasing power of local households. A 4-week campaign runs between $2,480 and $4,960. For brands targeting high-income suburban households in New Jersey, cinema advertising in Mountainside puts your message in front of an attentive local audience that streaming platforms and social media simply don't reach the same way.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Mountainside 10 runs between $2,480 and $4,960, depending on placement and screen count. CPMs fall in the $70 to $85 range, in line with New York market rates. The estimated monthly impression count is 32,000, drawn from a concentrated, high-income local audience.
Financial services, luxury home goods, real estate, healthcare practices, and local professional services are well suited to this market. The median household income exceeds $210,000, and 66% of residents hold a bachelor's degree or higher. That puts this audience squarely in the range brands want when targeting affluent, educated consumers who take time with purchase decisions.
Ads run on screen before the feature film begins, during the pre-show segment that plays after audiences are seated. Full-screen, full-sound, no skip option, no competing content. Attention research shows cinema outperforms live sports by 2 to 6 times and social or digital media by 6 to 16 times.
Streaming and local TV audiences can skip, mute, or multitask. Cinema audiences cannot. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so a large share of this audience is simply out of reach through traditional broadcast. In a market like Mountainside, where household incomes are high and media habits are selective, cinema fills a real gap.
Four weeks is the standard minimum campaign length. Mountainside has one theater with 10 screens, so a single-theater buy covers the entire city. There's no need to purchase a broader regional package to reach this community. That makes the Mountainside 10 a clean, contained option for hyper-local targeting.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates or causes. These restrictions apply in every market. If your business falls outside these categories, getting approved is straightforward. Alluvit Media can confirm eligibility and walk through creative requirements before a campaign starts.
Call for pricing tailored to your dates, film slate, and targeting.
