1 theater · 11 screens
Cinema advertising on 11 screens in New Braunfels, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Braunfels is one of the fastest-growing cities in Texas, with nearly 99,000 residents and a median household income of $88,257. The population skews toward working-age adults, with a median age of 36.4 and 38.6% holding a bachelor's degree or higher. That translates into a movie audience with real purchasing power.
Santikos New Braunfels is the city's only cinema, with 11 screens and an estimated 22,000 monthly moviegoer impressions. For advertisers, that means a concentrated, high-attention audience in a growing suburban market tied to San Antonio. A 4-week campaign runs $902 to $1,804, making it an accessible entry point for local and regional brands. Cinema advertising in New Braunfels offers focused, distraction-free exposure that digital and streaming formats rarely match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $900 – $1,800 | Tier 3 market rates | up to 22,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Santikos New Braunfels runs between $902 and $1,804, depending on placement and screen count. New Braunfels is a Tier 3 market, with CPMs ranging from $37 to $45. With 22,000 monthly impressions, the cost-per-contact compares favorably to local broadcast and paid digital options.
Local and regional advertisers tend to perform well here across several categories: restaurants, auto dealerships, healthcare providers, financial services, real estate firms, and home services. With a median household income above $88,000, New Braunfels moviegoers are a strong fit for brands targeting purchase-ready consumers in the San Antonio metro.
Ads run on the main auditorium screens as part of the pre-show program, before trailers and the feature film begin. This placement puts your 15 or 30-second spot in front of a seated audience with nowhere else to look. Static and digital lobby placements are also available at select locations.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. Roughly 60% of moviegoers are cord-cutters or cord-nevers, so TV and streaming ads never reach them. In a market like New Braunfels, cinema fills a real gap in local media coverage.
A standard campaign runs 4 weeks, covering the typical theatrical cycle and building consistent frequency with the local audience. Brands with time-sensitive promotions can align campaigns with specific film releases or seasonal periods. For advertisers building longer-term brand presence in the market, multi-week buys across consecutive cycles are available.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on the cinema advertising network. These restrictions apply across all screens and markets. Most local businesses, including restaurants, healthcare, retail, auto, and professional services, face no restrictions and can move forward with standard campaign approvals.
Call for pricing tailored to your dates, film slate, and targeting.
