1 theater · 10 screens
Cinema advertising on 10 screens in New Caney, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Caney, TX is part of the Houston market, and Valley Ranch Town 10 is the city's only cinema, with 10 screens. That single location generates an estimated 32,000 monthly moviegoer impressions, making it a focused buy for brands targeting this northeast Houston corridor.
A 4-week cinema campaign in New Caney runs between $2,480 and $4,960, a practical entry point for regional and local advertisers who want measurable exposure without the cost of a full metro buy. The audience skews younger than most traditional media channels. The national median moviegoer age is 30, and roughly 60% are cord-cutters who are hard to reach through linear TV. Cinema advertising here puts your brand in front of viewers who are physically present, not scrolling past, in an environment that consistently outperforms social, digital, and CTV on attention metrics.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Valley Ranch Town 10 runs between $2,480 and $4,960, depending on screen count, placement type, and frequency. New Caney falls within the Houston Tier 1 market, which carries a CPM range of $70 to $85. Because there is only one theater in the city, single-theater and citywide campaign costs are the same.
Common advertisers include quick-service and casual dining restaurants, auto dealerships, healthcare providers, home services, retail, and local entertainment venues. Cinema has documented lift results across these categories, including a 34% increase in auto foot traffic and a 53% lift in incremental retail visits. For businesses targeting local consumers, those numbers make a strong case.
Ad placements include on-screen spots in the pre-show before the film starts, plus lobby formats such as digital displays and static signage. The on-screen pre-show typically runs 15 to 30 minutes before showtime, reaching a seated audience with no way to skip or scroll past the content.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social or digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so a large share of the Valley Ranch Town 10 audience simply cannot be reached through linear TV. Cinema also outperforms CTV and YouTube on verified attention metrics.
A 4-week campaign is the standard minimum and the basis for New Caney pricing. This timeframe aligns with typical film cycles and gives your ad enough rotation to build frequency across different showtimes and audience segments. Campaigns can run longer than 4 weeks if broader reach or sustained presence is a priority.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions apply across the network, including Valley Ranch Town 10. Advertisers in regulated categories should confirm eligibility before starting a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
