1 theater · 9 screens
Cinema advertising on 9 screens in New Castle, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Castle, PA is part of the Pittsburgh market, with a population of just over 21,700 and a median household income of $41,478. One theater serves the area: Westgate Cinemas, with 9 screens and an estimated 21,600 monthly moviegoer impressions. For advertisers, that means every campaign dollar reaches the same local audience, with no fragmentation across multiple venues.
Cinema advertising in New Castle is priced at Tier 2 CPM rates of $47 to $60, putting a 4-week campaign in the $1,155 to $2,311 range. The moviegoing audience skews younger than TV or streaming platforms, with a median age of 30. Sixty percent of cinema audiences have cut the cord or never subscribed to traditional cable. For local and regional brands trying to reach New Castle residents, the on-screen format consistently outperforms digital and social placements in documented lift studies, with high attention levels and measurable results.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,160 – $2,310 | Tier 2 market rates | up to 21,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Westgate Cinemas runs between $1,155 and $2,311, depending on screen count and placement format. With 9 screens and roughly 21,600 monthly impressions available, New Castle is a practical starting point for local advertisers who want consistent reach without a large upfront commitment.
Common advertisers include local restaurants, healthcare providers, auto dealerships, real estate agencies, and regional retailers. National studies show auto advertisers see a 34% lift in foot traffic and retailers see 53% more incremental visits from cinema campaigns, making it a strong fit for businesses that depend on local customer visits.
Ads run on screen in the pre-show segment before the feature film begins. The format is full-screen, audio-on, and unskippable, delivered to an audience that's already seated and waiting. Attention scores for cinema run 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital placements.
Cable TV reach in smaller markets like New Castle is shrinking. 60% of moviegoers have already cut the cord or never subscribed to traditional TV, and streaming audiences skew older with ads that get skipped. Cinema puts your message in front of a younger demographic, median age 30, in a distraction-free environment where attention and response rates consistently outperform both formats.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply across the network and are not negotiable. Advertisers in those categories should look at alternative placements. Most other local and regional business categories are eligible without restriction.
The standard campaign length is 4 weeks, matching typical film cycles and audience traffic patterns. Starting at $1,155, advertising at New Castle is within budget for small and mid-size businesses. For brands that want to build frequency with the same local audience, campaigns can run across multiple 4-week cycles at Westgate Cinemas.
Call for pricing tailored to your dates, film slate, and targeting.
