1 theater · 14 screens
Cinema advertising on 14 screens in New Lenox, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Lenox, IL is a high-income suburban community in the Chicago market with a population of 27,456 and a median household income of $133,071, more than double the national median. Residents are educated (45.5% hold a bachelor's degree or higher), family-oriented, and economically active, making them a strong target for local and regional advertisers.
The New Lenox 14 is the city's only cinema, with 14 screens generating an estimated 44,800 moviegoer impressions per month. Campaigns run at a Tier 1 CPM rate of $70 to $85, in line with the purchasing power of this audience. A 4-week campaign starts at $3,472. With a mean commute of 32.8 minutes, these are busy households that are selective about how they spend their leisure time. When they go to the movies, they are fully present in a way that digital and streaming formats rarely match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at New Lenox 14 costs between $3,472 and $6,944, depending on ad length and placement. The area's median household income of $133,071 puts it in Tier 1 pricing, with CPM rates of $70 to $85. That spend delivers an estimated 44,800 monthly impressions from a high-income, locally rooted audience.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services, real estate agencies, and financial services firms. The New Lenox audience skews toward established, high-income households, making it a strong fit for brands with higher price points or services targeting families and homeowners in the southwest Chicago suburbs.
Ads run on screen before the feature film begins, in a pre-show block that plays to a seated, captive audience. Lobby placements are also available, including digital displays and static signage. On-screen pre-show advertising delivers attention ratings 6 to 16 times higher than social and digital placements.
Cinema draws a younger median audience (age 30) than Netflix, Hulu, or NFL broadcasts. In New Lenox, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV buys miss most of them entirely. Attention metrics for cinema run 2 to 6 times higher than live sports and outperform both CTV and YouTube in documented studies.
Most advertisers start with a 4-week campaign, the standard booking unit. That length gives you consistent exposure across multiple showtimes and audience segments across New Lenox 14's 14 screens. Cinema campaigns have produced measurable results: a 34% increase in auto dealership foot traffic and a 53% lift in incremental retail visits.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of local ordinances or campaign budget. If your business falls outside these categories, approval is straightforward and campaigns can typically be up and running within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.
