1 theater · 14 screens
Cinema advertising on 14 screens in New Lenox, IL.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Lenox, IL is a high-income suburban community in the Chicago market with a population of 27,456 and a median household income of $133,071, more than double the national median. Residents are educated (45.5% hold a bachelor's degree or higher), family-oriented, and economically active, making them a strong target for local and regional advertisers.
The New Lenox 14 is the city's only cinema, with 14 screens generating an estimated 44,800 moviegoer impressions per month. With a mean commute of 32.8 minutes, these are busy households that are selective about how they spend their leisure time. When they go to the movies, they are fully present in a way that digital and streaming formats rarely match.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in New Lenox typically runs $1,700 to $5,550, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services, real estate agencies, and financial services firms. The New Lenox audience skews toward established, high-income households, making it a strong fit for brands with higher price points or services targeting families and homeowners in the southwest Chicago suburbs.
Ads run on screen before the feature film begins, in a pre-show block that plays to a seated, captive audience. Lobby placements are also available, including digital displays and static signage. On-screen pre-show advertising delivers attention ratings 6 to 16 times higher than social and digital placements.
Cinema draws a younger median audience (age 30) than Netflix, Hulu, or NFL broadcasts. In New Lenox, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV buys miss most of them entirely. Attention metrics for cinema run 2 to 6 times higher than live sports and outperform both CTV and YouTube in documented studies.
Most advertisers start with a 4-week campaign, the standard booking unit. That length gives you consistent exposure across multiple showtimes and audience segments across New Lenox 14's 14 screens. Cinema campaigns have produced measurable results: a 34% increase in auto dealership foot traffic and a 53% lift in incremental retail visits.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of local ordinances or campaign budget. If your business falls outside these categories, approval is straightforward and campaigns can typically be up and running within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.