1 theater · 12 screens
Cinema advertising on 12 screens in Newport News, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Newport News is part of the Norfolk-Portsmouth-Newport News market, a mid-sized metro with a median age of 34.2 and a workforce that averages a 23-minute commute. The city's 184,774 residents skew toward working households, with a median income of $66,718 — a practical, purchase-ready audience for local and regional advertisers.
Cinema advertising in Newport News runs through a single theater, Cinemark City Center 12, with 12 screens and an estimated 24,000 monthly moviegoer impressions. That concentration puts your message in front of a consistent, captive audience in a high-attention environment. National data shows cinema ads outperform live sports by 2 to 6 times on attention metrics and beat social and digital platforms by 6 to 16 times. A 4-week campaign in Newport News starts at $984, making it a realistic option for local businesses looking to build genuine brand recall.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark City Center 12 runs between $984 and $1,968, depending on screen count and placement. Newport News is a Tier 3 market with CPMs ranging from $37 to $45. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, real estate firms, and local retailers. Cinema audiences in Newport News skew toward families and younger adults with household incomes in the $60,000 to $80,000 range, a demographic that aligns well with considered purchases and everyday spending categories.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on cinema screens in this market. These restrictions apply across the ad network without exception. If your business falls into one of these categories, cinema is not the right channel, regardless of budget or campaign goals.
Ads run in the pre-show sequence, before the trailers and feature film begin. Audiences are seated and paying attention, with no second screens or opportunity to scroll away. Spots typically run 15 to 60 seconds. Some campaigns also include lobby placements to extend exposure before audiences enter the auditorium.
Cinema delivers higher verified attention than broadcast TV, CTV, and social platforms. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so local TV and streaming already miss a large share of this audience. Cinema also skews younger, with a median age of 30, compared to the older audiences on traditional TV.
Cinemark City Center 12 generates an estimated 24,000 monthly impressions across its 12 screens. Over a standard 4-week campaign, that's consistent exposure to a rotating local audience. These are in-person, seated impressions in a dark room with no distractions — a fundamentally different environment than digital or broadcast metrics.
Call for pricing tailored to your dates, film slate, and targeting.
