Cinemark City Center 12 is a 12-screen theater at 11810 Fountain Way in Newport News, VA, part of the Norfolk-Portsmouth-Newport News market. It draws an estimated 24,000 moviegoer impressions per month, giving advertisers a reliable, recurring presence with audiences across the Hampton Roads region.
Alluvit Media runs on-screen advertising campaigns at this location, with 4-week placements priced between $984 and $1,968 depending on format and positioning. For brands targeting Newport News consumers, cinema advertising offers a high-attention environment with a captive audience and no competing screen distractions. Cinemark City Center 12 is a practical, measurable buy in a solid mid-sized market.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 24,000 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
