1 theater · 8 screens
Cinema advertising on 8 screens in Novato, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Novato sits at the northern edge of Marin County with a population of 52,689 and a median household income of $112,193, well above national averages. Residents are educated (47.5% hold a bachelor's degree or higher), older (median age 47.8), and financially established, making them a high-value audience for advertisers in categories like financial services, home improvement, healthcare, and luxury goods.
The city has one movie theater, Century Rowland Plaza, with 8 screens generating an estimated 25,600 monthly moviegoer impressions. As part of the San Francisco-Oakland-San Jose market, Novato qualifies as a Tier 1 placement, with 4-week campaign rates starting at $1,984. The cinema audience skews younger than the city median, runs 60% cord-cutters, and delivers attention levels 6 to 16 times higher than social and digital formats. For brands targeting Marin County consumers, this is a focused, efficient channel.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,980 – $3,970 | Tier 1 market rates | up to 25,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Rowland Plaza runs between $1,984 and $3,968, depending on placement and format. That covers all 8 screens and an estimated 25,600 monthly impressions. Novato is a Tier 1 market, so CPMs fall in the $70 to $85 range. That's consistent with the high-income, educated audience that makes up most of Marin County's moviegoing population.
With a median household income of $112,193 and a high share of college-educated residents, Novato responds well to advertising from financial advisors, real estate brokers, healthcare providers, home services, and local restaurants. Regional and national brands running campaigns across the San Francisco metro often include Novato as part of a broader Marin County buy.
Ads run on screen before the feature film, during a pre-show segment that typically lasts 15 to 20 minutes. The format is full-screen, high-resolution, audio-on, in a dark room with nothing else competing for attention. Lobby placements are also available, including static and digital formats near concessions and entrances.
Cinema delivers 6 to 16 times the attention of social and digital ads, and outperforms CTV and YouTube on measured attention metrics. In a city where 60% of moviegoers are cord-cutters or cord-nevers, cinema reaches people who are largely unavailable through traditional linear TV. No skips, no second screens, no algorithmic feed competing for attention.
A 4-week flight is the standard entry point and the basis for pricing in Novato. Many advertisers run 8 to 12 week campaigns to build frequency against the roughly 25,600 monthly impressions available at Century Rowland Plaza. Campaigns tied to specific events, product launches, or seasonal promotions often align with film release windows to reach the most relevant audiences.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements, regardless of local regulations. These restrictions apply consistently across the national network. Most consumer categories are fully eligible, including healthcare, financial services, retail, dining, and automotive. Documented performance outcomes include a 34% lift in auto dealer foot traffic and 53% incremental retail visits.
Call for pricing tailored to your dates, film slate, and targeting.
