1 theater · 9 screens
Cinema advertising on 9 screens in Oakland, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Oakland is a dense, high-income market with a median household income of $97,369 and a population pushing 440,000. Nearly half of residents hold a bachelor's degree or higher, and a median age of 37.6 puts a large share of the population in prime spending years. These are value-conscious, brand-aware consumers who are harder to reach through traditional broadcast.
Cinema advertising in Oakland runs through Jack London Stadium 9, the city's only movie theater, with 9 screens and an estimated 28,800 monthly impressions. A 4-week campaign is priced between $2,232 and $4,464, placing Oakland in the Tier 1 San Francisco-Oakland-San Jose market. Cinema audiences pay attention at rates 2 to 6 times higher than live sports viewers, and at that impression volume, the cost per impression is hard to match against streaming, social, or connected TV.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,230 – $4,460 | Tier 1 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Jack London Stadium 9 runs between $2,232 and $4,464, depending on placement and format. Oakland is a Tier 1 market, with CPMs ranging from $70 to $85. Those rates reflect audience quality and the documented attention levels cinema delivers compared to digital or streaming alternatives.
Common advertisers include restaurants, auto dealers, healthcare providers, financial services, retail, and local businesses. National brands use cinema to reach cord-cutters, 62% of whom are multicultural consumers. Local businesses use it to drive foot traffic. Retail campaigns have shown up to 53% incremental visit lift in documented studies.
Ads run on the big screen as part of the pre-show sequence before the feature film. Placements can include on-screen spots, lobby digital displays, and in some cases interactive lobby elements. The pre-show format puts your ad in front of a seated audience with no remote, no skip button, and no second screen competing for their attention.
Cinema audiences in Oakland skew heavily toward cord-cutters and cord-nevers, roughly 60% nationally, so broadcast TV simply doesn't reach them. Attention ratings for cinema run 6 to 16 times higher than social and digital platforms, and outperform both CTV and YouTube. In a market with Oakland's income and education profile, that combination of reach and attention is hard to replicate elsewhere.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply across the network regardless of local regulations. Most categories are eligible, including healthcare, financial services, automotive, food and beverage, and retail. Contact Alluvit Media to confirm your category before planning a campaign.
A standard campaign block is 4 weeks, giving brands consistent exposure across multiple showtimes and repeat visits. Oakland's single-theater market delivers an estimated 28,800 monthly impressions across 9 screens. Brands in QSR, auto, and retail have documented measurable lift within a single 4-week flight, which makes it a practical test budget even for smaller advertisers.
Call for pricing tailored to your dates, film slate, and targeting.
