1 theater · 17 screens
Cinema advertising on 17 screens in Overland Park, KS.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Overland Park is one of the most affluent suburbs in the Kansas City metro, with a median household income of $103,838 and 62.9% of residents holding a bachelor's degree or higher. For advertisers, that combination means a focused audience with the income and education to act on what they see.
The city's only cinema, Prairiefire 17, generates an estimated 34,000 monthly moviegoer impressions across 17 screens. A 4-week campaign starts at $1,394, a practical entry point for local businesses and a cost-efficient addition to regional campaigns already running across the Kansas City market.
Cinema audiences skew younger than traditional TV viewers, with a national median age of 30, and 60% have cut cable or never subscribed. In-theater attention runs 2 to 6 times higher than live sports. For advertisers targeting Overland Park's high-income, well-educated households, that's a meaningful advantage.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,390 – $2,790 | Tier 3 market rates | up to 34,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Prairiefire 17 runs between $1,394 and $2,788, depending on screen count and placement format. Since Overland Park has one theater location, that range covers the entire city. CPMs fall between $37 and $45, consistent with Tier 3 market pricing in the Kansas City metro.
Common advertisers include restaurants, healthcare providers, financial services firms, auto dealerships, and retail brands. With a median household income of $103,838 and a high share of college-educated residents, Overland Park draws strong interest from advertisers in premium consumer goods, home services, and professional services.
Ads run on screen during the pre-show segment before the feature film starts. It's a full-screen, audio-on placement in a darkened room with no competing screens or scroll feeds. Some campaigns also include lobby placements such as digital displays or printed materials, depending on what the theater has available.
Cinema delivers measured attention ratings 6 to 16 times higher than social and digital platforms, and outperforms both CTV and YouTube. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. A significant portion of the Prairiefire 17 audience simply cannot be reached through traditional cable TV schedules.
The standard campaign unit is 4 weeks. You can't target by specific film title, but you can time your buy around high-traffic release windows, like major blockbuster weekends, to concentrate impressions. With an estimated 34,000 monthly impressions across 17 screens, a single 4-week flight puts your message in front of a sizable local audience in Overland Park.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted categories and cannot be placed through cinema advertising programs. This policy applies regardless of local regulations or campaign type. Advertisers in those categories should explore alternative channels. All other standard categories, including finance, retail, food, and healthcare, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
