1 theater · 17 screens

Movie Theater Advertising in Overland Park, KS

Cinema advertising on 17 screens in Overland Park, KS.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

17

Screens

33,000

4-Week Impressions (est.)

197K

City Population

Overland Park is one of the most affluent suburbs in the Kansas City metro, with a median household income of $103,838 and 62.9% of residents holding a bachelor's degree or higher. For advertisers, that combination means a focused audience with the income and education to act on what they see.

The city's only cinema, Prairiefire 17, generates an estimated 34,000 monthly moviegoer impressions across 17 screens.

Cinema audiences skew younger than traditional TV viewers, with a national median age of 30, and 60% have cut cable or never subscribed. In-theater attention runs 2 to 6 times higher than live sports. For advertisers targeting Overland Park's high-income, well-educated households, that's a meaningful advantage.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does movie theater advertising cost in Overland Park?

A 4-week campaign in Overland Park typically runs $1,500 to $3,300, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise in Overland Park movie theaters?

Common advertisers include restaurants, healthcare providers, financial services firms, auto dealerships, and retail brands. With a median household income of $103,838 and a high share of college-educated residents, Overland Park draws strong interest from advertisers in premium consumer goods, home services, and professional services.

Where exactly does the ad appear in the theater?

Ads run on screen during the pre-show segment before the feature film starts. It's a full-screen, audio-on placement in a darkened room with no competing screens or scroll feeds. Some campaigns also include lobby placements such as digital displays or printed materials, depending on what the theater has available.

How does cinema advertising compare to TV or streaming in Overland Park?

Cinema delivers measured attention ratings 6 to 16 times higher than social and digital platforms, and outperforms both CTV and YouTube. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. A significant portion of the Prairiefire 17 audience simply cannot be reached through traditional cable TV schedules.

How long does a typical campaign run, and can I target specific films?

The standard campaign unit is 4 weeks. You can't target by specific film title, but you can time your buy around high-traffic release windows, like major blockbuster weekends, to concentrate impressions. With an estimated 34,000 monthly impressions across 17 screens, a single 4-week flight puts your message in front of a sizable local audience in Overland Park.

Are there any advertising categories that are not accepted in movie theaters?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted categories and cannot be placed through cinema advertising programs. This policy applies regardless of local regulations or campaign type. Advertisers in those categories should explore alternative channels. All other standard categories, including finance, retail, food, and healthcare, are eligible.

Ready to advertise in Overland Park?

Call for pricing tailored to your dates, film slate, and targeting.