1 theater · 15 screens
Cinema advertising on 15 screens in Paramus, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Paramus, NJ falls within the New York market and draws a consistently affluent, educated audience. The median household income is $139,707, and 50% of residents hold a bachelor's degree or higher, so the local moviegoing base skews toward consumers with real purchasing power. Garden State 16 is the only theater in the market, with 15 screens and an estimated 48,000 monthly impressions.
Cinema advertising in Paramus is priced at a Tier 1 CPM of $70 to $85, in line with the market's demographic profile. A 4-week campaign runs $3,720 to $7,440 depending on screen count and placement format. Compared to streaming or social placements, cinema delivers attention rates 6 to 16 times higher, in a full-screen, sound-on, no-skip environment. For brands targeting a high-income suburban audience in the greater New York area, Paramus is a focused, measurable entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,720 – $7,440 | Tier 1 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Paramus runs between $3,720 and $7,440, depending on screen count and ad placement type. The CPM is $70 to $85, consistent with Tier 1 New York market pricing. Alluvit Media can structure a buy around your budget and flight length.
Garden State 16 is Paramus's only cinema, with 15 screens and roughly 48,000 moviegoer impressions per month. Because there's just one theater in the market, a single-theater buy covers the entire city. One placement, full local cinema coverage.
The local population skews older, with a median age of 49.1 and a median household income of $139,707. Nationally, cinema audiences also draw a strong share of families, multicultural consumers, and cord-cutters who are harder to reach through traditional TV. Paramus moviegoers tend to be high-income suburban consumers making considered purchase decisions.
Cinema delivers 6 to 16 times higher attention than social and digital placements, and outperforms CTV and YouTube on documented attention metrics. There is no skipping, no second screen, and no ad blocker. For advertisers targeting the Paramus area, the cost-per-engaged-impression is more efficient than most digital alternatives.
Common advertisers include restaurants, automotive dealers, healthcare providers, financial services, retail, and local businesses. Cinema advertising has driven a 34% increase in auto dealer foot traffic and 53% incremental retail visits. For brands targeting consumers with disposable income in northern New Jersey, it's a strong fit.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of market. If your business falls outside these categories, Alluvit Media can walk you through available formats and confirm eligibility before building a proposal.
Call for pricing tailored to your dates, film slate, and targeting.
