1 theater · 20 screens
Cinema advertising on 20 screens in Pasadena, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pasadena, TX sits southeast of Houston with a population of 149,345 and a median age of 32.8, a naturally young consumer market. The city's median household income of $64,270 supports consistent discretionary spending, and residents average a 26.7-minute commute to work, which gives local businesses a reliably captive audience.
Hollywood Movies 20 is the city's only theater, with 20 screens and an estimated 64,000 monthly moviegoer impressions. For advertisers, that concentration means every dollar works in a focused, high-attention environment. Cinema audiences here skew young, with over 60% identifying as cord-cutters or cord-nevers, so traditional TV buys are increasingly missing this group. A 4-week campaign in Pasadena runs $4,960 to $9,920, putting your brand in front of a multicultural audience that is physically present and undistracted.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Hollywood Movies 20 runs between $4,960 and $9,920, depending on ad format and screen placement. Pasadena falls in the Tier 1 Houston market, with CPMs ranging from $70 to $85. That pricing reflects a high-attention environment: audiences are seated and not scrolling past your message.
Hollywood Movies 20 generates an estimated 64,000 moviegoer impressions per month across its 20 screens. Over a standard 4-week campaign, your ad reaches a consistent stream of local consumers. The audience skews under 35 and is 62% multicultural, closely matching Pasadena's own demographic profile.
Common advertisers include quick-service restaurants, auto dealerships, retail chains, healthcare providers, financial services firms, and local businesses targeting a specific geography. The results are well-documented: QSR brands see 2 to 3 times return on ad spend, auto dealers report 34% increases in foot traffic, and retail advertisers see 53% more incremental store visits.
Ads run on screen before the feature film, during the pre-show segment, when audiences are seated and paying attention. Depending on your package, placements can include on-screen spots, lobby digital displays, or a combination of both. On-screen cinema advertising delivers attention rates 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media.
For reaching audiences under 35, yes. Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional cable TV misses them almost entirely. Streaming ads get skipped or ignored. Cinema puts your ad in a dark room with no second screen, no remote, and nothing pulling viewers away from your message.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this cinema environment. These restrictions apply across the network and are not negotiable by location or campaign size. Most standard categories are fully eligible, including retail, dining, healthcare, auto, finance, and entertainment.
Call for pricing tailored to your dates, film slate, and targeting.
