1 theater · 20 screens
Cinema advertising on 20 screens in Pasadena, TX.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Pasadena, TX sits southeast of Houston with a population of 149,345 and a median age of 32.8, a naturally young consumer market. The city's median household income of $64,270 supports consistent discretionary spending, and residents average a 26.7-minute commute to work, which gives local businesses a reliably captive audience.
Hollywood Movies 20 is the city's only theater, with 20 screens and an estimated 64,000 monthly moviegoer impressions. For advertisers, that concentration means every dollar works in a focused, high-attention environment. Cinema audiences here skew young, with over 60% identifying as cord-cutters or cord-nevers, so traditional TV buys are increasingly missing this group.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Pasadena typically runs $2,700 to $3,200, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Hollywood Movies 20 generates an estimated 64,000 moviegoer impressions per month across its 20 screens. Over a standard 4-week campaign, your ad reaches a consistent stream of local consumers. The audience skews under 35 and is 62% multicultural, closely matching Pasadena's own demographic profile.
Common advertisers include quick-service restaurants, auto dealerships, retail chains, healthcare providers, financial services firms, and local businesses targeting a specific geography. The results are well-documented: QSR brands see 2 to 3 times return on ad spend, auto dealers report 34% increases in foot traffic, and retail advertisers see 53% more incremental store visits.
Ads run on screen before the feature film, during the pre-show segment, when audiences are seated and paying attention. Depending on your package, placements can include on-screen spots, lobby digital displays, or a combination of both. On-screen cinema advertising delivers attention rates 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media.
For reaching audiences under 35, yes. Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional cable TV misses them almost entirely. Streaming ads get skipped or ignored. Cinema puts your ad in a dark room with no second screen, no remote, and nothing pulling viewers away from your message.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this cinema environment. These restrictions apply across the network and are not negotiable by location or campaign size. Most standard categories are fully eligible, including retail, dining, healthcare, auto, finance, and entertainment.
Call for pricing tailored to your dates, film slate, and targeting.