3 theaters · 54 screens
Cinema advertising on 54 screens in Plano, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Plano, TX ranks among the most economically productive suburbs in the Dallas-Ft. Worth market. With a population of 287,339, a median household income of $108,649, and nearly 60% of residents holding a bachelor's degree or higher, this is a consumer base with real purchasing power and genuine brand awareness.
Three movie theaters and 54 screens generate an estimated 130,390 monthly moviegoer impressions across the city. Cinemark 24 The Legacy with XD, Cinemark West Plano with XD, and Movies 10 Plano draw a cross-section of Plano households, from young professionals to families. The median moviegoer skews younger than most television or streaming audiences, and 60% have cut the cord entirely. That makes cinema one of the few formats that reliably reaches this group at scale. For advertisers targeting a high-income, educated North Texas audience, Plano offers strong demographics and measurable attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $700 – $6,400 | Tier 1 market rates | up to 43,463 imps/theater |
| Citywide (all 3 theaters) | $6,420 – $12,840 | Tier 1 market rates | ~130,390 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Plano starts at $699 and runs up to $6,402, depending on screen count and format. A citywide campaign across all three theaters costs $6,419 to $12,838 for the same 4-week period. Plano is in the Tier 1 pricing tier, with CPMs ranging from $70 to $85.
Common advertisers in markets like Plano include auto dealerships, healthcare systems, financial services, restaurants, retailers, and real estate brands. With a median household income of $108,649, Plano theater audiences are a natural fit for higher-consideration purchases. QSR brands, home services, and local B2C businesses run consistent campaigns here as well.
Ads run on-screen during the preshow, before the feature film starts. It's a full-motion, full-sound placement delivered to a seated audience in a dark room with no competing screens. Attention metrics for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV and most streaming buys simply won't reach them. Cinema also outperforms CTV and YouTube on attention. In documented outcome studies, retail advertisers saw 53% incremental store visits and auto advertisers recorded 34% increases in foot traffic tied to cinema campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply across all theaters in the network, regardless of market. Advertisers in those categories will need to look at other formats. Most consumer, healthcare, financial, and service-based businesses are eligible to run.
A standard campaign commitment is 4 weeks, which fits typical film cycles and delivers enough frequency against Plano's estimated 130,390 monthly impressions. Many advertisers run 8 to 12 week campaigns to build sustained recall. Longer runs also give you room to test multiple creatives or expand to additional screens across the Dallas-Ft. Worth market.
Call for pricing tailored to your dates, film slate, and targeting.
