1 theater · 15 screens
Cinema advertising on 15 screens in Portage, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Portage, MI falls within the Grand Rapids-Kalamazoo-Battle Creek market and delivers more than its size suggests for advertisers. Population is just over 49,000, median household income is $79,529, and nearly half of residents hold a bachelor's degree or higher. That's an audience with real purchasing power.
The city has one theater, Celebration Cinema Crossroads with IMAX, generating an estimated 30,000 monthly moviegoer impressions across 15 screens. Having all that reach in a single location keeps campaign planning simple. A 4-week buy runs $1,230 to $2,460, putting Portage in the Tier 3 CPM range of $37 to $45. The audience skews younger than typical TV or streaming viewers, most have cut the cord, and the response data is concrete: retail advertisers have seen up to 53% incremental visit lift, and auto dealers have recorded 34% foot traffic increases following cinema campaigns.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,230 – $2,460 | Tier 3 market rates | up to 30,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Celebration Cinema Crossroads costs between $1,230 and $2,460, depending on screen count and placement format. CPM runs $37 to $45, consistent with Tier 3 market pricing. That buys roughly 30,000 monthly impressions from a high-income, college-educated local audience.
Local and regional advertisers span retail, automotive, healthcare, financial services, restaurants, and home services. National brands targeting the Kalamazoo metro use this location as well. Cinema works particularly well for businesses that need high attention and strong brand recall. Moviegoers see ads on a large screen, right before a film they chose to watch.
Ads run on screen before the feature film begins, as part of a pre-show reel. It's a full-screen, full-audio format in a dark auditorium, with no scrolling feeds or second screens competing for attention. Research shows cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Local TV and streaming reach a broader audience, but skew older and more passive. About 60% of moviegoers at locations like Celebration Cinema Crossroads have cut the cord or never subscribed to traditional cable. That makes cinema one of the few non-digital environments where you can reliably reach them. It also delivers verified, undivided attention rather than estimated viewability.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema pre-show environment. These restrictions apply market-wide and are standard across the ad network. Advertisers in those categories should explore other channels. Most local business categories, including healthcare, finance, food, and retail, are fully eligible.
The standard entry point is a 4-week campaign, giving your message enough rotation to build frequency with the moviegoing audience. Portage generates roughly 30,000 impressions per month at Celebration Cinema Crossroads. Campaigns running 8 to 12 weeks tend to show stronger brand recall, particularly for local businesses working to build sustained awareness.
Call for pricing tailored to your dates, film slate, and targeting.
