1 theater · 16 screens
Cinema advertising on 16 screens in Provo, UT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Provo is a compact, high-energy market with 114,303 residents and a median age of 23.7, one of the youngest city profiles in the country. That matters for advertisers. You are reaching a college-educated, mobile-first audience that has largely bypassed traditional pay-TV, and cinema advertising gives you a direct channel into that segment.
The market runs through one location, Cinemark 16 Provo, with 16 screens generating an estimated 38,400 monthly moviegoer impressions. A 4-week campaign starts at $2,054, a price point accessible to regional businesses and national brands. With 45% of residents holding a bachelor's degree or higher and a median household income of $62,800, the audience has real purchasing power despite its youth. For brands that need attention rather than just exposure, cinema consistently outperforms streaming, social, and live sports on documented attention metrics.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 16 Provo runs between $2,054 and $4,108, depending on placement format and screen count. Provo is a Tier 2 market with CPM rates of $47 to $60. With only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Categories that perform well include restaurants and QSR chains, local universities and trade schools, financial services targeting young adults, fitness and wellness brands, and tech or app-based businesses. With a large student population and BYU nearby, advertisers focused on young adult acquisition tend to get strong results in this market.
Ads run in the pre-show sequence on the auditorium screen before the feature film. The format combines static slides during the early pre-show with full-motion video spots closer to showtime. Viewers are seated, the lights are low, phones are down, and there is no skip button. Attention ratings run 2 to 6 times higher than live sports placements.
Cinema audiences in Provo skew young, and 60% of moviegoers nationally are cord-cutters or cord-nevers. Traditional TV and most streaming buys miss them entirely. Cinema attention metrics run 6 to 16 times higher than social and digital formats. Documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealer foot traffic.
Most advertisers start with a 4-week campaign, the standard minimum. That window covers multiple weekend cycles and delivers consistent exposure across the 38,400 estimated monthly impressions in Provo. Brands with time-sensitive promotions can align flights around film release schedules to catch higher foot-traffic periods at Cinemark 16.
Yes. Alcohol, tobacco and vaping products, firearms, cannabis, and political or issue-based advertising are not accepted in this channel. These restrictions apply across the entire theater network and are not negotiable. Most retail, service, healthcare, education, financial, and entertainment advertisers are unaffected.
Call for pricing tailored to your dates, film slate, and targeting.
