1 theater · 11 screens
Cinema advertising on 11 screens in Richmond, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Richmond, IN gives advertisers direct access to a steady local audience through its single cinema location, Richmond 11, which generates an estimated 26,400 monthly moviegoer impressions across 11 screens. With a median age of 38.1 and a median household income of $46,395, this is a working-class market where practical, value-driven brands tend to resonate.
Cinema advertising in Richmond falls within the Indianapolis market at Tier 2 pricing, with CPMs ranging from $47 to $60. A 4-week campaign runs between $1,412 and $2,824 depending on screen count and placement options. The audience skews younger than most TV and streaming viewers, with 60% identifying as cord-cutters or cord-nevers. For local and regional advertisers trying to reach Richmond residents in a high-attention, distraction-free environment, the on-screen format consistently outperforms social, digital, and connected TV on measured engagement.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,410 – $2,820 | Tier 2 market rates | up to 26,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Richmond 11 runs between $1,412 and $2,824, depending on placement format and how many screens are included. CPMs fall in the $47 to $60 range, typical for a Tier 2 market. That buys access to an estimated 26,400 monthly impressions in one of the few genuinely high-attention advertising environments in the city.
Common advertisers include local restaurants, auto dealerships, healthcare providers, home services companies, and regional retailers. National brands use cinema to reinforce TV and digital campaigns, while local businesses use it to reach Richmond residents who have tuned out traditional broadcast. The format works particularly well for brands that rely on visual storytelling.
Ads run on screen before the feature film, during the pre-show segment, which ranks among the highest attention ratings of any advertising format. Placement options can also include lobby displays and other in-theater touchpoints. The pre-show audience is seated and not multitasking. That separates cinema from nearly every other media channel.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital ads. With 60% of moviegoers identifying as cord-cutters or cord-nevers, cinema also reaches an audience that local TV simply misses. For a market the size of Richmond, that means focused local reach without the waste of broad broadcast buys.
The standard campaign unit is 4 weeks, which aligns with typical film rotation and audience refresh cycles. That window is enough to build real frequency among Richmond 11 visitors. Advertisers with seasonal promotions, grand openings, or event-based goals often run a single 4-week flight. Others run consecutive flights to maintain visibility over time.
Yes. Cinema advertising through this network does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply regardless of local or state regulations. Advertisers in those categories should look to other media channels. All other standard business categories, including healthcare, finance, food service, and retail, are generally eligible.
Call for pricing tailored to your dates, film slate, and targeting.
