2 theaters · 24 screens
Cinema advertising on 24 screens in Richmond, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Richmond, TX gives advertisers direct access to a growing Fort Bend County audience through 2 local theaters and 24 total screens. With an estimated 76,800 monthly moviegoer impressions and a median household income of $68,564, this is a market with real purchasing power and consistent foot traffic.
The Richmond moviegoer skews younger, with a median city age of 34.7, and roughly half of all moviegoing audiences are co-viewing families. That makes cinema a strong fit for brands targeting household decision-makers. As part of the broader Houston market, Richmond qualifies as a Tier 1 placement, with CPMs ranging from $70 to $85. A single-theater 4-week campaign starts at $2,976, while a citywide buy across both theaters runs $5,952 to $11,904. For local and regional advertisers who need attention that outperforms social, streaming, and even live sports, cinema advertising in Richmond delivers measurable, focused reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
| Citywide (all 2 theaters) | $5,950 – $11,900 | Tier 1 market rates | ~76,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Richmond runs $2,976 to $5,952, depending on screen count and placement. A citywide campaign covering both Richmond Theatre and Xscape 12 Katy - Fulshear costs $5,952 to $11,904. Richmond is part of the Tier 1 Houston market, with CPMs between $70 and $85.
Richmond's two theaters generate an estimated 76,800 monthly moviegoer impressions across 24 screens. National cinema data shows 62% multicultural viewers and 50% co-viewing families, giving local advertisers consistent exposure to a broad, household-level audience.
Common advertisers include local restaurants and QSR chains, auto dealerships, healthcare providers, retail stores, real estate agencies, and financial services. Cinema consistently drives strong results for these categories. National campaign studies have documented a 34% increase in auto dealership foot traffic and 53% incremental retail visits attributed to cinema advertising.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the theater network regardless of city or market tier. Alluvit Media can confirm category eligibility before you build a campaign plan.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. About 60% of moviegoers in Richmond and nationwide are cord-cutters or cord-nevers. A large portion of this audience cannot be reached through traditional TV or most streaming buys.
The standard campaign unit is 4 weeks, matching typical film cycles and giving ads enough frequency to build recall. Some advertisers extend to 8 or 12 weeks for sustained visibility. With 76,800 monthly impressions across Richmond's two theaters, a single 4-week flight still delivers substantial audience exposure.
Call for pricing tailored to your dates, film slate, and targeting.
