1 theater · 14 screens

Movie Theater Advertising in Roanoke, TX

Cinema advertising on 14 screens in Roanoke, TX.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

14

Screens

38,300

4-Week Impressions (est.)

10K

City Population

Roanoke, TX is a suburb of roughly 10,000 people in the Dallas-Fort Worth metro, but the audience profile here runs well above average for a city its size. Median household income tops $100,000, nearly half of residents hold a bachelor's degree or higher, and the median age of 38.9 points to a settled adult base with real spending power.

Cinemark Roanoke is the only cinema in the city, with 14 screens and an estimated 30,934 monthly moviegoer impressions. Because there's one venue, your ad reaches a consistent, high-income local audience without splitting budget across locations. For brands targeting affluent suburban consumers in the DFW corridor, Roanoke puts your message in front of that audience with no real competition for the room.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does it cost to advertise at Cinemark Roanoke?

A 4-week campaign in Roanoke typically runs $2,600 to $3,100, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Who is the moviegoing audience in Roanoke?

The local audience mirrors the city's demographics: household incomes averaging over $100,000, high educational attainment, and an average adult age in the late 30s. Nationally, cinema audiences skew younger than TV or streaming viewers. Around 60% are cord-cutters or cord-nevers, and 50% attend as families, which makes cinema a practical channel for reaching an entire household with a single ad.

Where exactly does my ad appear in the theater?

Ads run on screen before the feature presentation, during the pre-show segment that moviegoers are actively watching. There is no skip button, and no second screen competing for attention. Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements.

Which types of businesses advertise in movie theaters?

Common advertisers include restaurants and QSR chains, auto dealerships, retail brands, healthcare providers, real estate agencies, financial services firms, and local businesses targeting high-income suburban households. Cinema advertising has documented outcomes: a 34% increase in auto dealership foot traffic and 53% incremental retail visits from exposed audiences.

Are there industries that cannot advertise in theaters?

Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across all screens and markets, including Cinemark Roanoke. If your category falls outside these exclusions, the placement process is straightforward.

How does cinema advertising compare to running TV or streaming ads in the DFW market?

Buying DFW broadcast or streaming inventory means paying for a massive metro audience, most of which is outside Roanoke. Cinema advertising at Cinemark Roanoke delivers 30,934 monthly impressions from a high-income audience that is physically present and watching. That's a focused buy with verified attention, not broad reach with uncertain viewability.

Ready to advertise in Roanoke?

Call for pricing tailored to your dates, film slate, and targeting.