1 theater · 14 screens
Cinema advertising on 14 screens in Roanoke, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Roanoke, TX is a suburb of roughly 10,000 people in the Dallas-Fort Worth metro, but the audience profile here runs well above average for a city its size. Median household income tops $100,000, nearly half of residents hold a bachelor's degree or higher, and the median age of 38.9 points to a settled adult base with real spending power.
Cinemark Roanoke is the only cinema in the city, with 14 screens and an estimated 30,934 monthly moviegoer impressions. Because there's one venue, your ad reaches a consistent, high-income local audience without splitting budget across locations. A 4-week campaign starts at $1,522 and scales to $3,045 depending on screen count and placement. For brands targeting affluent suburban consumers in the DFW corridor, Roanoke puts your message in front of that audience with no real competition for the room.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,520 – $3,050 | Tier 1 market rates | up to 30,934 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Roanoke runs between $1,522 and $3,045. Roanoke is priced as a Tier 1 DMA market, with CPMs ranging from $70 to $85. The final cost depends on how many of the 14 available screens you select and which placement format you choose.
The local audience mirrors the city's demographics: household incomes averaging over $100,000, high educational attainment, and an average adult age in the late 30s. Nationally, cinema audiences skew younger than TV or streaming viewers. Around 60% are cord-cutters or cord-nevers, and 50% attend as families, which makes cinema a practical channel for reaching an entire household with a single ad.
Ads run on screen before the feature presentation, during the pre-show segment that moviegoers are actively watching. There is no skip button, and no second screen competing for attention. Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements.
Common advertisers include restaurants and QSR chains, auto dealerships, retail brands, healthcare providers, real estate agencies, financial services firms, and local businesses targeting high-income suburban households. Cinema advertising has documented outcomes: a 34% increase in auto dealership foot traffic and 53% incremental retail visits from exposed audiences.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across all screens and markets, including Cinemark Roanoke. If your category falls outside these exclusions, the placement process is straightforward.
Buying DFW broadcast or streaming inventory means paying for a massive metro audience, most of which is outside Roanoke. Cinema advertising at Cinemark Roanoke delivers 30,934 monthly impressions from a high-income audience that is physically present and watching. That's a focused buy with verified attention, not broad reach with uncertain viewability.
Call for pricing tailored to your dates, film slate, and targeting.
