1 theater · 16 screens
Cinema advertising on 16 screens in Roanoke, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Roanoke is the commercial center of the Roanoke-Lynchburg market, with a city population of nearly 99,000, a median age of 38, and a median household income just above $52,000. Valley View Grande Stadium 16 is the market's primary cinema destination, giving advertisers a single, concentrated venue across 16 screens to reach local audiences.
Estimated monthly moviegoer impressions run around 32,000, making cinema a practical and measurable channel for local and regional brands. A 4-week campaign in Roanoke starts at $1,312, with CPMs ranging from $37 to $45. Cinema audiences here skew younger than traditional TV viewers, include a high proportion of cord-cutters, and deliver documented attention levels that outperform social, digital, and CTV placements. For businesses targeting Roanoke consumers in a high-attention, low-distraction environment, the numbers work.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Valley View Grande Stadium 16 runs between $1,312 and $2,624, depending on the number of screens and dayparts selected. CPMs fall in the $37 to $45 range. Roanoke has one primary theater, so your budget covers the full market without splitting spend across multiple venues.
Common advertisers include restaurants and QSR chains, automotive dealerships, healthcare providers, home services companies, local colleges, and retail businesses. National studies show QSR advertisers see 2 to 3 times their spend in sales lift. Auto advertisers have recorded a 34% increase in dealership foot traffic from cinema campaigns.
Ads run in the pre-show on-screen program before the feature film, typically in a 20 to 30 minute window that includes trailers. It's full-motion, full-sound, full-screen in a darkened auditorium. No second-screen competition, no scroll, no skip button. Attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Cable TV reach in Roanoke is declining. Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, making them difficult or impossible to reach through traditional broadcast. Cinema delivers a captive audience without the fragmentation of streaming, and attention metrics consistently outperform CTV and YouTube placements in documented studies.
The standard unit is a 4-week flight, timed to monthly film cycles. Most advertisers run 4 to 12 weeks depending on their goals. A single 4-week run at Valley View Grande Stadium 16 reaches Roanoke's estimated 32,000 monthly moviegoer impressions, making it a practical entry point for brands new to cinema advertising.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the cinema advertising network. These restrictions apply market-wide and are standard policy. Most local and regional business categories are fully eligible to run, including healthcare, retail, food and beverage (non-alcohol), financial services, and education.
Call for pricing tailored to your dates, film slate, and targeting.
