1 theater · 16 screens
Cinema advertising on 16 screens in Rocklin, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rocklin, CA gives advertisers direct access to a high-income suburban audience in the Sacramento-Stockton-Modesto market. Median household income is $120,916, and nearly half of residents hold a bachelor's degree or higher. That's real purchasing power.
One theater serves the city: Century Blue Oaks with XD, running 16 screens and generating an estimated 38,400 moviegoer impressions per month. A 4-week campaign runs between $2,054 and $4,108 depending on placement and screen count. Rocklin residents skew toward working adults, with a median age of 38.2 and a mean commute of over 26 minutes. They make deliberate choices about how they spend their time. Cinema reaches them in a distraction-free environment that consistently outperforms social, digital, and streaming on measured attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Blue Oaks with XD runs between $2,054 and $4,108. Rocklin falls in the Tier 2 pricing range, with CPMs between $47 and $60. Cost varies based on the number of screens selected, ad length, and placement within the pre-show. Since there is only one theater in the city, single-theater and citywide campaign costs are the same.
Local and regional advertisers in retail, healthcare, home services, financial services, dining, and automotive regularly run cinema campaigns in suburban markets like Rocklin. With a median household income of $120,916, the area draws brands that want to reach established homeowners and families with real spending power and specific purchase intent.
Ads run on screen during the pre-show segment, before trailers and the feature film. Every person in the seat sees the ad at full volume and full screen size. No scrolling, no skip button, no competing notifications. Rocklin's 16-screen footprint means broad coverage across multiple showtimes and audience segments every day.
Cinema audiences deliver measured attention rates 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media. Roughly 60% of moviegoers are cord-cutters or cord-nevers, meaning traditional television simply cannot reach them. With streaming having fragmented audiences across dozens of platforms, the cinema screen is one of the few genuinely captive ad placements left.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of local regulations. If your business falls into one of these categories, cinema is not the right channel. All other standard consumer and B2B categories are generally eligible.
Campaigns run in 4-week blocks, and most advertisers complete at least one full cycle to build frequency with the moviegoing audience. Rocklin has an estimated 38,400 monthly impressions available, so a single 4-week flight delivers real reach. QSR, auto, and retail brands have documented measurable lift from sustained cinema schedules, including a 34% increase in dealership foot traffic and 53% incremental retail visits.
Call for pricing tailored to your dates, film slate, and targeting.
