6 theaters · 81 screens
Cinema advertising on 81 screens in Sacramento, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sacramento is a mid-size market with real advertising potential. With 524,802 residents, a median household income of $83,753, and a median age of 35.7, the city draws a working, spending audience that is actively out in the world. Six movie theaters and 81 screens generate an estimated 194,400 monthly moviegoer impressions across the metro area.
Cinema advertising in Sacramento falls within the Tier 2 pricing range of $47 to $60 CPM, a cost-efficient alternative to broadcast television. Campaigns run across top venues including Century 16 Greenback Lane and XD, Natomas Marketplace, and Arden Center 14. The audience skews younger than most traditional media, with 60% identifying as cord-cutters or cord-nevers. For local and regional advertisers trying to reach Sacramento consumers, cinema offers something digital and streaming cannot: a captive audience in a distraction-free environment with measurable outcomes.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,160 – $4,110 | Tier 2 market rates | up to 32,400 imps/theater |
| Citywide (all 6 theaters) | $10,400 – $20,800 | Tier 2 market rates | ~194,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in Sacramento runs between $1,155 and $4,108, depending on screen count and placement type. A citywide campaign across all six theaters runs $10,400 to $20,800 for the same period. CPM rates fall in the $47 to $60 range, consistent with Tier 2 market pricing.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, local universities, financial services, and retail brands. Cinema advertising has documented lift results: QSR brands see 2 to 3x return on spend, auto advertisers see 34% increases in foot traffic, and retail brands report 53% more incremental store visits.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across all theaters in the Sacramento market, regardless of campaign size or budget.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital placements. In Sacramento, 60% of moviegoers are cord-cutters or cord-nevers, meaning cinema reaches consumers who are largely unavailable through traditional broadcast or cable buys.
Ads run on screen before the feature film begins, in the pre-show programming block. Depending on campaign configuration, placements can also include lobby screens and digital displays. On-screen ads run at full volume in a darkened room with no competing distractions, which is why cinema consistently produces high attention scores.
The standard campaign length is four weeks, matching typical film rotation cycles. Campaigns can run across multiple 4-week flights for sustained reach. With 194,400 estimated monthly impressions available across Sacramento's 81 screens, even a single-theater buy builds real frequency over that window.
Call for pricing tailored to your dates, film slate, and targeting.
