1 theater · 10 screens
Cinema advertising on 10 screens in Salina, KS.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Salina, KS gives advertisers direct access to a stable, mid-sized market of 46,432 residents with a median household income of $60,624 and a median age of 39.2. The city falls within the Wichita-Hutchinson Plus market, and its one theater, Salina 10, runs 10 screens and generates an estimated 20,000 monthly moviegoer impressions.
Cinema advertising here reaches an audience that skews younger than most streaming or TV platforms, with 60% identifying as cord-cutters or cord-nevers. That makes Salina 10 one of the few local venues where light TV viewers are reachable at scale. A 4-week campaign runs between $820 and $1,640, a realistic entry point for regional and local advertisers who want a high-attention format without a broadcast budget. With a mean commute of just 14 minutes, Salina residents are locally rooted, and moviegoing reflects real discretionary spending rather than passive media consumption.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $1,640 | Tier 3 market rates | up to 20,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Salina 10 runs between $820 and $1,640, depending on screen count and placement. Salina is a Tier 3 market with a CPM of $37 to $45. With only one theater in the city, a single-theater buy covers the entire market, which keeps planning straightforward.
Common advertisers include local restaurants, auto dealers, healthcare providers, real estate agencies, banks, and regional retailers. Cinema advertising has documented strong results across these categories, including a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. That makes it a practical fit for Salina's business mix.
Ads run in the pre-show segment before the feature film begins. It's a full-motion, full-sound placement shown to a seated audience with nowhere else to be. Attention metrics for cinema consistently run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Local TV and streaming reach fragmented audiences with high skip rates. In Salina's market, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply won't reach them. Cinema runs non-skippable ads to a verified, physically present audience. That makes it a complementary channel, not a replacement for what you're already running.
Most campaigns run on a 4-week cycle, the standard unit for budgeting and measurement. Depending on creative readiness, campaigns can typically be booked and launched within a few weeks. Longer flights of 8 or 12 weeks are available and tend to build stronger recall over time.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply network-wide, regardless of local regulations. If your business falls into one of these categories, cinema isn't the right channel. All other standard local and regional advertisers are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
