1 theater · 16 screens
Cinema advertising on 16 screens in San Leandro, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
San Leandro is an East Bay city of 88,531 residents with a median household income of $98,063, making it a solid market for advertisers targeting working professionals and families. A median age of 41.5 and an average commute of 32.5 minutes point to an audience that is established, mobile, and making regular purchasing decisions.
Cinema advertising in San Leandro runs through Century 16 Bayfair Mall, a 16-screen theater generating an estimated 51,200 monthly moviegoer impressions. This is a Tier 1 market within the San Francisco-Oakland-San Jose metro, so ad rates reflect the premium audience density of the region. A 4-week campaign runs between $3,968 and $7,936 depending on placement and format. With 60% of moviegoers being cord-cutters, the cinema is one of the few places you can reliably reach this audience at scale with their full attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century 16 Bayfair Mall runs between $3,968 and $7,936. San Leandro is priced as a Tier 1 market, with CPMs between $70 and $85, placing it within the San Francisco-Oakland-San Jose metro. The final cost depends on ad format, screen placement, and whether you add digital lobby units alongside on-screen spots.
Local and regional advertisers in retail, auto, healthcare, real estate, restaurants, and financial services are strong fits. Cinema campaigns have delivered documented results: 34% foot traffic increases for auto advertisers and 53% incremental retail visits for retailers. Service businesses targeting East Bay households, where median household income runs around $98,000, tend to see especially strong returns.
Placements include on-screen pre-show spots that run in the 20 to 30 minutes before the film, digital lobby displays, and in some locations, interior poster frames. The on-screen pre-show is the primary placement, putting your ad in front of a captive audience in a dark, distraction-free environment. Attention ratings run 2 to 6 times higher than live sports and up to 16 times higher than social media.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV buys don't reach them. Streaming ads can be skipped or ignored on a second screen. Cinema is non-skippable, full-screen, and high-volume, with documented attention advantages over CTV, YouTube, and social platforms. One San Leandro location, 51,200 monthly impressions.
The standard campaign unit is 4 weeks, which aligns with typical film rotation cycles and gives your creative enough exposure to build recall. Most advertisers start with a single 4-week flight to measure response, then extend or expand from there. Shorter runs are generally not available through the programmatic network, but multi-month commitments can bring down your effective CPM within the $70 to $85 range.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply regardless of local laws or licensing. If your business falls into any of those categories, cinema advertising is not an available channel. All other major verticals, including food service, healthcare, finance, and retail, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
