Cinemark Century 12 San Mateo is a 12-screen theater at 320 2nd Ave, San Mateo, CA, drawing audiences from across the San Francisco-Oakland-San Jose metro. The location generates an estimated 38,400 monthly moviegoer impressions, making it a practical option for advertisers targeting Bay Area consumers in a mid-Peninsula community with strong spending power.
Alluvit Media runs pre-show cinema advertising campaigns at this theater in 4-week packages priced from $2,976 to $5,952. Ads appear on screen before every show, across all auditoriums and showtimes, in a lean-back environment where audiences are seated and attentive before the film begins.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 38,400 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
