1 theater · 14 screens
Cinema advertising on 14 screens in Scranton, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Scranton, PA gives advertisers direct access to a working-class, community-rooted audience of 76,074 residents with a median age of 37.7 and a median household income of $49,531. The city is part of the Wilkes Barre-Scranton-Hazleton market. Its one active theater, Dickson City Stadium 14 and IMAX, accounts for all 14 screens and roughly 28,000 monthly moviegoer impressions.
Cinema advertising in Scranton falls into the Tier 3 pricing range, with CPMs between $37 and $45. A 4-week campaign runs between $1,148 and $2,296, making it a practical option for regional and local advertisers looking for a captive, distraction-free audience. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, and cinema picks up the reach that declining linear TV leaves behind in markets like this one.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Dickson City Stadium 14 and IMAX costs between $1,148 and $2,296, depending on ad format and screen placement. The theater has 14 screens and draws an estimated 28,000 monthly impressions, putting the cost-per-thousand between $37 and $45. That's in line with Tier 3 market pricing across similarly sized Pennsylvania cities.
Common advertisers include local restaurants, regional healthcare systems, auto dealerships, credit unions, home services, and retail chains. Cinema works well for any business that benefits from reaching adults in a relaxed, high-attention environment. Auto advertisers nationally have seen a 34% lift in foot traffic. Retail brands have documented a 53% increase in incremental store visits.
Ads run in the pre-show sequence on the big screen before the feature film begins. Placements can include static slides, 15 or 30-second video spots, and lobby digital displays, depending on availability. On-screen pre-show advertising receives attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media.
Local TV reach has declined as roughly 60% of moviegoers have cut the cord or never had cable. Streaming platforms offer no guaranteed attention. A cinema audience is seated, present, and not scrolling. Cinema delivers documented attention advantages over CTV and YouTube, and in Scranton, a single-theater market means your budget stays concentrated rather than spread thin across fragmented media.
A 4-week campaign is the standard entry point and fits neatly within typical film cycles. Some advertisers run 8 to 12-week campaigns to build frequency, particularly during high-traffic periods like summer and the holiday season. With 28,000 monthly impressions available in Scranton, a single 4-week flight can deliver real reach for a local brand at a manageable budget.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through cinema ad placements. These restrictions apply in every market and theater. Advertisers in those categories will need to look at other channels. All other major business categories, including healthcare, finance, food service, and retail, are eligible to run campaigns.
Call for pricing tailored to your dates, film slate, and targeting.
