1 theater · 14 screens
Cinema advertising on 14 screens in Secaucus, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Secaucus, NJ is part of the New York media market with a population of just over 21,000. The demographic profile punches well above that modest size. Median household income of $134,746 and a 62.7% bachelor's degree attainment rate put Secaucus firmly in premium audience territory, the kind advertisers pay to reach in a market where CPMs reflect real competition for attention.
Regal Secaucus Showplace 14 is the only theater here. It delivers an estimated 44,800 monthly moviegoer impressions across 14 screens, with 4-week campaign costs running between $3,472 and $6,944. For brands targeting an educated, high-income New York metro audience, that's a concentrated and cost-efficient entry point. Cinema audiences in this market skew younger than most streaming platforms, 60% don't pay for traditional cable, and attention metrics run 6 to 16 times higher than social and digital placements. The screen works.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,470 – $6,940 | Tier 1 market rates | up to 44,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Regal Secaucus Showplace 14 runs between $3,472 and $6,944, depending on placement format and screen count. Secaucus is a Tier 1 market with CPMs of $70 to $85, driven by the high-income, educated audience in the New York metro corridor.
Common advertiser categories include retail, automotive, financial services, restaurants, healthcare, and real estate. With a median household income above $134,000, the Secaucus audience is a strong fit for premium product advertisers. Nationally documented results include a 34% foot traffic lift for auto brands and 53% incremental retail visits.
Placements include the pre-show on-screen segment running before the film, lobby digital displays, and in some locations, concourse screens and poster cases. On-screen pre-show is the core placement: full-audio, full-screen exposure to a seated audience that isn't scrolling, switching tabs, or skipping ads.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital. TV and streaming CPMs in the New York market are among the most expensive in the country. A Secaucus cinema campaign delivers 44,800 monthly impressions at a predictable cost, with no competition from the cluttered broadcast environment.
A standard campaign commitment is 4 weeks, enough time to build real frequency with moviegoing audiences. Brands running event-driven promotions, product launches, or seasonal offers typically extend to 4 to 8 weeks. QSR advertisers nationally have seen 2 to 3 times their spend returned, which makes a case for sustained scheduling.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted. Some categories may go through content review depending on the theater's audience, particularly for films with younger demographics. Alluvit Media reviews all creative before placement to confirm it meets theater and network standards.
Call for pricing tailored to your dates, film slate, and targeting.
