1 theater · 12 screens
Cinema advertising on 12 screens in Sherman, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sherman, TX sits at the northern edge of the Dallas-Fort Worth corridor, with a population of 45,036 and a median household age of 35.5. That age skews toward active consumers with disposable income. The market has one operating theater: Cinemark 12 Sherman, which generates an estimated 19,200 monthly moviegoer impressions across 12 screens. For local and regional advertisers, that's a concentrated, high-attention venue with a clearly defined audience.
Cinema advertising in Sherman falls within a Tier 4 market, with CPMs between $34 and $40. A 4-week campaign starts at $710, which puts it within reach for businesses of nearly any size. Worth noting: 60% of moviegoers are cord-cutters or cord-nevers, meaning cinema reaches people who are largely unavailable through traditional broadcast or cable buys. For Sherman businesses focused on building awareness without wasted spend, Cinemark 12 offers a direct line to a captive, local audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 12 Sherman starts at $710 and reaches up to $1,420 depending on placement and screen count. Sherman has one theater with 12 screens, so single-theater and citywide campaign pricing are the same. CPMs in this Tier 4 market run between $34 and $40.
Common advertisers include restaurants, healthcare providers, local retailers, auto dealerships, real estate agencies, and regional service businesses. Auto advertisers nationally have seen a 34% lift in foot traffic from cinema campaigns, and retailers have documented a 53% increase in incremental visits. The format works across industries.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema venues. These restrictions apply across the theater network. Most local and regional businesses, including healthcare, financial services, food and beverage, and retail, can run campaigns without issue.
Ad placements include on-screen pre-show programming that runs before trailers and the feature film, plus lobby displays and other in-venue positions. The on-screen pre-show format delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital media.
Streaming and local TV audiences are fragmented, and 60% of Sherman-area moviegoers have cut the cord or never had traditional cable. Cinema puts a non-skippable ad in a dark room with no competing screens. Attention benchmarks consistently outperform CTV and YouTube, and the format reaches a median audience age of 30.
The theater generates approximately 19,200 monthly moviegoer impressions across its 12 screens. For a city of 45,036, that's a substantial reach pool over a standard 4-week campaign. Audiences skew younger and multicultural at 62%, with co-viewing families making up 50% of attendance, giving advertisers broad demographic coverage from a single venue.
Call for pricing tailored to your dates, film slate, and targeting.
