1 theater · 12 screens
Cinema advertising on 12 screens in South Charleston, WV.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
South Charleston, WV gives advertisers direct access to a stable, working-class community of roughly 13,600 residents with a median household income of $59,616 and a median age of 41. The city falls within the Charleston-Huntington market, and its one theater, Southridge 12, generates an estimated 24,000 monthly moviegoer impressions across 12 screens.
Cinema advertising reaches audiences that streaming platforms don't. Sixty percent of moviegoers are cord-cutters or cord-nevers, and the format delivers attention levels 6 to 16 times higher than social and digital placements. Healthcare providers, auto dealers, retailers, and restaurants active in the greater Charleston area regularly use this format to drive foot traffic and brand recall.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in South Charleston typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Auto dealerships, healthcare systems, quick-service and local restaurants, retail chains, financial services, and home services companies are the most active categories. Auto advertisers using cinema have seen 34% increases in foot traffic. Retail brands have documented 53% gains in incremental store visits compared to control groups.
Ads run in the pre-show segment on the cinema screen before the feature film starts. Audiences are seated, the lights are dim, phones are down, and there are no competing tabs or channels. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.
Local TV and streaming audiences skew older and include a high percentage of distracted viewers. Cinema reaches a median audience age of 30, with 60% who have cut the cord on traditional cable. Ads can't be skipped, and there's no algorithm throttling your delivery. Given the attention quality, pricing is competitive.
A standard campaign runs 4 weeks, the minimum needed to build frequency against a monthly audience pool of roughly 24,000 impressions. Many advertisers run 8 to 12 weeks to align with product launches, seasonal promotions, or grand openings. In a smaller market like South Charleston, a longer flight means you can reach a substantial share of the local population more than once.
Yes. Alcohol, tobacco and vaping products, firearms and ammunition, cannabis, and political advertising are not accepted in the cinema advertising network. These restrictions apply nationally. Most mainstream business categories are eligible to advertise, including healthcare, retail, food and beverage, financial services, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.