1 theater · 12 screens

Movie Theater Advertising in South Charleston, WV

Cinema advertising on 12 screens in South Charleston, WV.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

12

Screens

20,800

4-Week Impressions (est.)

14K

City Population

South Charleston, WV gives advertisers direct access to a stable, working-class community of roughly 13,600 residents with a median household income of $59,616 and a median age of 41. The city falls within the Charleston-Huntington market, and its one theater, Southridge 12, generates an estimated 24,000 monthly moviegoer impressions across 12 screens.

Cinema advertising reaches audiences that streaming platforms don't. Sixty percent of moviegoers are cord-cutters or cord-nevers, and the format delivers attention levels 6 to 16 times higher than social and digital placements. Healthcare providers, auto dealers, retailers, and restaurants active in the greater Charleston area regularly use this format to drive foot traffic and brand recall.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does it cost to advertise at Southridge 12 in South Charleston?

A 4-week campaign in South Charleston typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise in South Charleston movie theaters?

Auto dealerships, healthcare systems, quick-service and local restaurants, retail chains, financial services, and home services companies are the most active categories. Auto advertisers using cinema have seen 34% increases in foot traffic. Retail brands have documented 53% gains in incremental store visits compared to control groups.

Where exactly does my ad appear inside the theater?

Ads run in the pre-show segment on the cinema screen before the feature film starts. Audiences are seated, the lights are dim, phones are down, and there are no competing tabs or channels. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.

How does cinema advertising in South Charleston compare to local TV or streaming buys?

Local TV and streaming audiences skew older and include a high percentage of distracted viewers. Cinema reaches a median audience age of 30, with 60% who have cut the cord on traditional cable. Ads can't be skipped, and there's no algorithm throttling your delivery. Given the attention quality, pricing is competitive.

How long should I run my campaign at Southridge 12?

A standard campaign runs 4 weeks, the minimum needed to build frequency against a monthly audience pool of roughly 24,000 impressions. Many advertisers run 8 to 12 weeks to align with product launches, seasonal promotions, or grand openings. In a smaller market like South Charleston, a longer flight means you can reach a substantial share of the local population more than once.

Are there any industries that cannot advertise in South Charleston cinemas?

Yes. Alcohol, tobacco and vaping products, firearms and ammunition, cannabis, and political advertising are not accepted in the cinema advertising network. These restrictions apply nationally. Most mainstream business categories are eligible to advertise, including healthcare, retail, food and beverage, financial services, and professional services.

Ready to advertise in South Charleston?

Call for pricing tailored to your dates, film slate, and targeting.