1 theater · 17 screens
Cinema advertising on 17 screens in Springfield, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Springfield, Oregon is part of the Eugene metro, with a population of 61,642 and a median household income of $67,211. A median age of 37.2 and an average commute under 20 minutes point to a community of working adults and families who are regularly out and spending. Cinema advertising reaches those people in a focused, distraction-free environment.
Cinemark 17 Springfield is the city's only theater, with 17 screens and an estimated 27,200 monthly moviegoer impressions. A 4-week campaign runs $1,006 to $2,012, placing Springfield in a Tier 4 market within the Eugene advertising region. The cinema audience skews younger than most TV and streaming platforms. Sixty percent are cord-cutters or cord-nevers, making this one of the few channels that reliably reaches light TV viewers in Springfield without the noise of digital feeds.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,010 – $2,010 | Tier 4 market rates | up to 27,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 17 Springfield runs between $1,006 and $2,012, depending on screen count and placement format. Springfield is a Tier 4 market with a CPM of $34 to $40. At those rates, a monthly buy delivers roughly 27,200 impressions to an audience that's seated, screen-focused, and not scrolling past your ad.
Advertisers at this location typically include local and regional businesses: quick-service restaurants, auto dealerships, healthcare providers, real estate agencies, and retail stores. National brands targeting the Eugene metro use it as well. Cinema advertising has documented results, including a 34% lift in auto dealer foot traffic and a 53% increase in incremental retail visits.
Ads run on-screen during the pre-show segment before the feature film. This is the primary placement, shown at full cinematic scale with theater-quality sound. Lobby digital screens and other in-theater formats may also be available depending on current inventory at Cinemark 17 Springfield.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital media. About 60% of moviegoers are cord-cutters or cord-nevers, so local TV and streaming miss them entirely. For advertisers trying to reach Springfield's younger working adults, cinema fills a real gap.
The standard campaign length is 4 weeks, which is the basis for the $1,006 to $2,012 pricing range in Springfield. Campaigns can be extended in additional 4-week blocks. Shorter runs are generally not available, since the format is tied to film cycles and scheduled pre-show programming.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply regardless of campaign budget or market tier. Advertisers in those categories should contact Alluvit Media to discuss alternative channels for reaching the Springfield audience.
Call for pricing tailored to your dates, film slate, and targeting.
