1 theater · 6 screens
Cinema advertising on 6 screens in Three Rivers, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Three Rivers, MI is a small but stable market of nearly 8,000 residents, with a median age of 34.9 and a household income just under $49,000. The city falls within the Grand Rapids-Kalamazoo-Battle Creek media market, giving local advertisers access to a regional audience without regional price tags.
GQT Three Rivers 6 is the city's only theater, with 6 screens and an estimated 12,000 moviegoer impressions per month. That concentrated foot traffic puts your ad in front of a predictable, local audience that's actually paying attention. Cinema ads here deliver 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. A 4-week campaign starts at $492, making this one of the more accessible entry points for businesses looking for measurable reach in a Tier 3 market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $490 – $980 | Tier 3 market rates | up to 12,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at GQT Three Rivers 6 runs between $492 and $984, depending on screen count and placement format. At roughly 12,000 monthly impressions, the CPM falls between $37 and $45, which is competitive against most local digital or radio options in this market.
Common advertisers include local restaurants, auto dealers, healthcare providers, home services, and retail shops. National research shows auto advertisers see a 34% lift in foot traffic and retail advertisers see 53% more incremental visits after cinema campaigns. For businesses that depend on local customer action, those numbers make a strong case.
Ads run on screen before the previews and feature presentation, as part of a pre-show program seen by every ticket holder. Full screen, full sound, dark room, no phones competing for attention. Some packages also include lobby placements, depending on availability.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad inventory. These restrictions apply across the national network. If your business falls into one of these categories, cinema is not an available channel regardless of budget or market.
Cinema delivers significantly higher attention scores than CTV and YouTube, with research showing 6 to 16 times the engagement of social and digital formats. In a small market like Three Rivers, where 60% of moviegoers are cord-cutters or cord-nevers, cinema is one of the few channels that reliably reaches this audience at all.
The standard campaign length is 4 weeks, matching typical movie booking cycles. In Three Rivers, a single-theater buy and a citywide campaign are the same thing: GQT Three Rivers 6 is the only option. That simplicity makes planning easier for smaller advertisers testing cinema for the first time.
Call for pricing tailored to your dates, film slate, and targeting.
