5 theaters · 81 screens
Cinema advertising on 81 screens in Tucson, AZ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Tucson reaches over 543,000 residents across a media market that extends into Sierra Vista. With a median age of 34.6 and roughly 162,000 monthly moviegoer impressions spread across 5 theaters and 81 screens, cinema advertising here puts your brand in front of a captive audience at a meaningful scale.
This is a Tier 3 market with CPMs ranging from $37 to $45, making it more cost-efficient than Phoenix or other major Arizona metros. A single-theater 4-week campaign starts around $984, while a citywide buy covering all five theaters runs $6,642 to $13,284 for the same period. Top venues include Century 20 El Con and XD, Century Park Place 20 and XD, and Foothills 15, which draw consistent audiences across Tucson's neighborhoods. Cinema audiences here skew younger, run about 62% multicultural nationally, and deliver attention levels that measurably outperform streaming, social, and digital placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $3,280 | Tier 3 market rates | up to 32,400 imps/theater |
| Citywide (all 5 theaters) | $6,640 – $13,280 | Tier 3 market rates | ~162,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Tucson runs approximately $984 to $3,280, depending on the venue and screen count. A citywide buy across all 5 theaters and 81 screens costs $6,642 to $13,284 for the same period. CPMs fall between $37 and $45, consistent with Tucson's Tier 3 market designation.
Tucson's theater network generates an estimated 162,000 monthly moviegoer impressions across 5 locations. A citywide 4-week campaign captures that full audience. Individual theater campaigns reach a smaller share, depending on location and foot traffic. Century 20 El Con and Century Park Place 20 are the highest-volume venues in the market.
Local and regional advertisers in QSR, automotive, healthcare, higher education, retail, and real estate are well represented in this market. Cinema advertising has documented outcomes including a 34% increase in auto dealer foot traffic and 53% incremental retail visits nationally. The University of Arizona's presence in Tucson also makes the format a natural fit for education and student-facing brands.
Ads run in the pre-show segment on the main screen before the feature film begins. It's a full-sight, sound, and motion environment with no skip option and no competing content. Lobby placements, including posters and digital screens, are also available at select venues for brands that want exposure beyond the screen itself.
Cinema audiences deliver attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. In Tucson, 60% of moviegoers nationally are cord-cutters or cord-nevers, so cinema reaches people who are largely invisible to traditional broadcast or cable buys. That makes it a complement to those channels, not a substitute.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in cinema pre-show placements. This applies across all venues in the Tucson market. If your brand falls into one of these categories, cinema advertising is not an available channel, regardless of budget or campaign size.
Call for pricing tailored to your dates, film slate, and targeting.
