1 theater · 12 screens
Cinema advertising on 12 screens in Vernon Hills, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Vernon Hills, IL is a Chicago northern suburb with a population of 26,772 and a median household income of $120,625, well above national averages. 66.6% of residents hold a bachelor's degree or higher, and the median age is 41.3, skewing toward established professionals. That profile maps directly to high-value advertising audiences.
The Hawthorn 12 is the city's only movie theater, with 12 screens and an estimated 38,400 monthly moviegoer impressions. A 4-week cinema campaign in Vernon Hills runs between $2,976 and $5,952, a targeted, high-attention channel accessible to local and regional advertisers. Cinema audiences aren't scrolling or multitasking. They're seated, focused, and off their phones. Compared to streaming or social placements, on-screen cinema advertising delivers 6 to 16 times greater attention. For brands that want results in a concentrated, affluent market, Vernon Hills is a focused buy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Hawthorn 12 runs between $2,976 and $5,952, depending on screen count and placement type. Vernon Hills falls within the Chicago market at a Tier 1 CPM of $70 to $85, putting estimated monthly reach at 38,400 impressions in a single high-income suburban market.
Common advertisers include auto dealers, financial services firms, healthcare providers, restaurants, home services, and local retail. With a median household income of $120,625 and a high rate of college-educated residents, the Vernon Hills audience responds well to brands offering premium products and considered-purchase services.
Ads run on screen before the feature film, during the preshow segment, when the audience is seated and paying attention. Placements can also extend to lobby formats, including digital displays and static signage at the Hawthorn 12. On-screen spots deliver 2 to 6 times the attention of live sports broadcasts.
Cinema audiences skew young, with a national median age of 30, and 60% don't subscribe to traditional cable. Streaming and social ads have to compete with scrolling and second screens. On-screen cinema ads deliver 6 to 16 times higher attention than social and digital formats, with documented results including a 34% auto foot traffic lift and 53% incremental retail visits.
The standard campaign unit is 4 weeks, matching typical theatrical booking cycles. Shorter or longer flights can be structured based on your goals. For Vernon Hills, a single 4-week run at the Hawthorn 12 is the entry point. Campaigns can be extended or paired with additional Chicago-area theater locations to broaden reach.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements nationwide. These restrictions apply regardless of local regulations. Alluvit Media can confirm category eligibility before campaign planning begins, so there are no surprises at the booking stage.
Call for pricing tailored to your dates, film slate, and targeting.
