1 theater · 9 screens
Cinema advertising on 9 screens in Waldorf, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Waldorf, MD is in Charles County, 25 miles southeast of Washington, DC. The population is 82,541, median household income is $115,453, and the median age is 36.6. Residents average a 43.5-minute commute. That combination points to an audience with real purchasing power that spends deliberately and responds to advertising that reaches them away from home.
St. Charles Town Ctr 9 is the only movie theater in Waldorf. It has 9 screens and an estimated 28,800 monthly moviegoer impressions. A 4-week cinema ad campaign runs $2,232 to $4,464, placing this market in Tier 1 CPM pricing ($70 to $85) within the Washington, DC media market. At this income level, cinema audiences are active consumers. The format itself delivers attention rates 2 to 6 times higher than live sports and up to 16 times higher than social media placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,230 – $4,460 | Tier 1 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at St. Charles Town Ctr 9 runs between $2,232 and $4,464, depending on ad format and screen placement. This market carries a Tier 1 CPM of $70 to $85. At 28,800 estimated monthly impressions, the cost-per-contact is competitive with local broadcast and digital options in the Washington, DC market.
Local and regional advertisers across quick-service restaurants, automotive dealerships, healthcare, home services, real estate, and retail are common in this format. With Waldorf's median household income of $115,453, financial services and premium consumer brands also perform well here. Cinema advertising has documented a 34% lift in auto dealer foot traffic and 53% incremental retail visits nationally.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema environments. If your business falls into one of these categories, cinema is not the right channel. For everyone else, the format is open, and the Waldorf audience tends toward established, higher-income households with consistent spending patterns.
Nationally, 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few ways to reach an audience that broadcast and cable TV largely miss. Attention scores run 6 to 16 times higher than social and digital platforms, and cinema outperforms CTV and YouTube on verified viewer attention. When streaming is the default, the theater screen is one of the few environments with no skip button.
The standard buy is a 4-week campaign, which puts the price range at St. Charles Town Ctr 9 between $2,232 and $4,464. Campaigns can run longer depending on your goals. In categories like auto, healthcare, and retail, longer runs tend to perform better because repeated exposure across different audience sessions drives measurable action.
Cinema audiences nationally skew younger than most media, with a median age of 30. About 62% identify as multicultural, and roughly half attend as co-viewing families. In Waldorf, the surrounding community has a median age of 36.6 and strong household incomes, so the local moviegoing audience maps directly onto the suburban family and professional demographics many advertisers prioritize.
Call for pricing tailored to your dates, film slate, and targeting.
