1 theater · 14 screens
Cinema advertising on 14 screens in Washington, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Washington, VA is a small advertising opportunity in the Tri-Cities, TN-VA market. The town has a population of just 61 and a median age of 68.6, but Legacy Theaters Bristol 14 pulls from a much broader regional audience across its 14 screens, generating an estimated 22,400 monthly moviegoer impressions.
Cinema advertising here falls within a Tier 4 market, with CPM rates from $34.00 to $40.00. A 4-week campaign starts at $828, which puts it within reach for local and regional advertisers who want a high-attention environment without a large budget commitment. Nearly half of residents hold a bachelor's degree or higher, and the average commute runs close to 31 minutes. That points to a consumer base already used to making deliberate trips out. Cinema reaches those consumers at the moment they've chosen to be somewhere specific.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Legacy Theaters Bristol 14 costs between $828 and $1,657. Because this is the only theater in the market, that range also covers a full citywide buy. CPM rates run $34.00 to $40.00, consistent with a Tier 4 market designation within the Tri-Cities, TN-VA region.
The theater generates an estimated 22,400 monthly moviegoer impressions across its 14 screens. That audience pulls from the broader Tri-Cities region, not just Washington itself. Over a 4-week campaign, your ad runs across multiple screens and showtimes, and that repetition adds up fast.
Cinema audiences deliver attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. Cinema fills that gap. The audience is captive, focused on the screen, with no competing devices or feeds pulling their attention away.
Ads run on screen before the feature film, as part of the pre-show sequence. That placement means a seated, attentive audience with no way to skip or scroll past your message. Depending on campaign configuration, ads can also appear on lobby digital displays, putting your brand in front of audiences before they ever enter the auditorium.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services, financial institutions, and retail brands. Documented outcomes nationally include a 34% lift in auto dealer foot traffic and a 53% increase in incremental retail visits. Local service businesses and regional chains tend to perform well, given the captive, community-rooted audience.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across all screens and are enforced at the network level. Advertisers in other categories face no unusual restrictions and can target by genre, showtime, or audience demographic depending on campaign goals.
Call for pricing tailored to your dates, film slate, and targeting.
