1 theater · 16 screens
Cinema advertising on 16 screens in Waterford, MI.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Waterford, MI falls within the Detroit market, and Waterford Cinema 16 is the city's only theater, with 16 screens. That single venue generates an estimated 38,400 monthly moviegoer impressions, making it a focused, efficient buy for brands targeting Oakland County consumers.
The moviegoer audience skews younger than most traditional TV viewers. The national median age is 30, and 60% are cord-cutters who are harder to reach through linear broadcast. For local and regional advertisers who want to build awareness in the Waterford area without paying for the broader Detroit market, Cinema 16 offers a precise, high-attention placement.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Waterford typically runs $1,450 to $3,100, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local service providers, restaurants, auto dealers, healthcare practices, retail stores, and regional brands are all common advertisers. On the national side, QSR, automotive (plus 34% foot traffic lift), and retail (plus 53% incremental visits) have documented strong results. Any legal business serving Waterford or the broader Oakland County area is a reasonable fit.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply regardless of local laws or advertiser size. If your business falls outside these categories, cinema advertising in Waterford is open to you, with no minimum spend beyond standard campaign pricing.
Ads run as part of the pre-show sequence, before the feature film begins. Placements are typically 15- to 60-second spots shown to a seated audience that has nowhere else to be. Lobby and digital options may also be available, depending on the theater configuration. All 16 screens at Waterford Cinema 16 are eligible for ad placement.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital platforms. It also outperforms CTV and YouTube on measured attention metrics. Viewers are seated, phones down, eyes on a large screen in a dark room. No other ad environment consistently replicates those conditions.
Standard campaigns run in 4-week increments and can be extended based on budget and goals. Creative submission is due 2 to 3 weeks before the campaign start date. Alluvit Media handles placement logistics, and advertisers without existing cinema creative can get guidance on format specs and production resources.
Call for pricing tailored to your dates, film slate, and targeting.