1 theater · 16 screens
Cinema advertising on 16 screens in Waterford, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Waterford, MI falls within the Detroit market, and Waterford Cinema 16 is the city's only theater, with 16 screens. That single venue generates an estimated 38,400 monthly moviegoer impressions, making it a focused, efficient buy for brands targeting Oakland County consumers.
Cinema advertising here is priced at a Tier 2 CPM of $47 to $60, with a 4-week campaign running between $2,054 and $4,108. The moviegoer audience skews younger than most traditional TV viewers. The national median age is 30, and 60% are cord-cutters who are harder to reach through linear broadcast. For local and regional advertisers who want to build awareness in the Waterford area without paying for the broader Detroit market, Cinema 16 offers a precise, high-attention placement.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Waterford Cinema 16 runs between $2,054 and $4,108, depending on placement and format. That's based on a Tier 2 CPM of $47 to $60 against an estimated 38,400 monthly impressions. Since Waterford has only one theater, single-theater and citywide campaign costs are identical.
Local service providers, restaurants, auto dealers, healthcare practices, retail stores, and regional brands are all common advertisers. On the national side, QSR, automotive (plus 34% foot traffic lift), and retail (plus 53% incremental visits) have documented strong results. Any legal business serving Waterford or the broader Oakland County area is a reasonable fit.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply regardless of local laws or advertiser size. If your business falls outside these categories, cinema advertising in Waterford is open to you, with no minimum spend beyond standard campaign pricing.
Ads run as part of the pre-show sequence, before the feature film begins. Placements are typically 15- to 60-second spots shown to a seated audience that has nowhere else to be. Lobby and digital options may also be available, depending on the theater configuration. All 16 screens at Waterford Cinema 16 are eligible for ad placement.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social and digital platforms. It also outperforms CTV and YouTube on measured attention metrics. Viewers are seated, phones down, eyes on a large screen in a dark room. No other ad environment consistently replicates those conditions.
Standard campaigns run in 4-week increments and can be extended based on budget and goals. Creative submission is due 2 to 3 weeks before the campaign start date. Alluvit Media handles placement logistics, and advertisers without existing cinema creative can get guidance on format specs and production resources.
Call for pricing tailored to your dates, film slate, and targeting.
