1 theater · 18 screens
Cinema advertising on 18 screens in West Covina, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
West Covina is in the eastern San Gabriel Valley, with a population of 107,436 and a median household income of $98,570. That purchasing power shows up in the seats at West Covina Stadium 18, where a single location delivers an estimated 36,493 monthly impressions across 18 screens. The audience skews toward established adults: median age 40, with nearly 30% holding a bachelor's degree or higher.
Cinema advertising in West Covina reaches an audience that is 60% cord-cutters or cord-nevers. TV and streaming schedules simply will not find them. Moviegoers here sit through pre-show advertising with documented attention levels 6 to 16 times higher than social and digital placements. The mean commute is 33 minutes, which makes this a car-dependent market. That's a natural fit for auto dealers, restaurants, retailers, and local service brands looking to drive foot traffic in the Los Angeles metro.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,030 – $6,050 | Tier 1 market rates | up to 36,493 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at West Covina Stadium 18 starts at $3,026 and runs up to $6,052, depending on screen count and placement format. West Covina is priced within the Tier 1 Los Angeles market, with CPM rates between $70 and $85. That rate reflects a high-income audience with nowhere to go but the screen.
Common advertisers include quick-service and full-service restaurants, auto dealerships, healthcare providers, real estate agencies, and local retailers. The numbers explain why. Auto brands have seen a 34% lift in foot traffic, and retailers have recorded 53% more incremental visits through cinema campaigns compared to baseline periods.
Ads run in the pre-show sequence, before the feature starts. Audiences are seated, audio is on, phones are down, and the room is dark. That combination produces attention scores 2 to 6 times higher than live sports, and significantly higher than CTV or YouTube placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at most cinema locations. If your business falls into one of these categories, cinema is not the right channel. For everyone else, the format is open and the audience is there.
Six in ten moviegoers in West Covina are cord-cutters or cord-nevers, so broadcast and cable schedules miss them entirely. Streaming ads can be skipped and completion rates are low. Cinema is non-skippable, full-screen, and there's no competing content in the room. The median moviegoer age nationally is 30, younger than the typical Netflix or Hulu viewer.
The standard entry point is a 4-week campaign, giving your creative enough exposure to build recognition across a monthly moviegoer pool of roughly 36,493 impressions. Many advertisers extend to 8 or 12 weeks to maintain presence across multiple film release cycles and reinforce recall among repeat visitors.
Call for pricing tailored to your dates, film slate, and targeting.
