1 theater · 18 screens
Cinema advertising on 18 screens in West Covina, CA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
West Covina is in the eastern San Gabriel Valley, with a population of 107,436 and a median household income of $98,570. That purchasing power shows up in the seats at West Covina Stadium 18, where a single location delivers an estimated 36,493 monthly impressions across 18 screens. The audience skews toward established adults: median age 40, with nearly 30% holding a bachelor's degree or higher.
Cinema advertising in West Covina reaches an audience that is 60% cord-cutters or cord-nevers. TV and streaming schedules simply will not find them. Moviegoers here sit through pre-show advertising with documented attention levels 6 to 16 times higher than social and digital placements. The mean commute is 33 minutes, which makes this a car-dependent market. That's a natural fit for auto dealers, restaurants, retailers, and local service brands looking to drive foot traffic in the Los Angeles metro.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in West Covina typically runs $5,900 to $6,400, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include quick-service and full-service restaurants, auto dealerships, healthcare providers, real estate agencies, and local retailers. The numbers explain why. Auto brands have seen a 34% lift in foot traffic, and retailers have recorded 53% more incremental visits through cinema campaigns compared to baseline periods.
Ads run in the pre-show sequence, before the feature starts. Audiences are seated, audio is on, phones are down, and the room is dark. That combination produces attention scores 2 to 6 times higher than live sports, and significantly higher than CTV or YouTube placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at most cinema locations. If your business falls into one of these categories, cinema is not the right channel. For everyone else, the format is open and the audience is there.
Six in ten moviegoers in West Covina are cord-cutters or cord-nevers, so broadcast and cable schedules miss them entirely. Streaming ads can be skipped and completion rates are low. Cinema is non-skippable, full-screen, and there's no competing content in the room. The median moviegoer age nationally is 30, younger than the typical Netflix or Hulu viewer.
The standard entry point is a 4-week campaign, giving your creative enough exposure to build recognition across a monthly moviegoer pool of roughly 36,493 impressions. Many advertisers extend to 8 or 12 weeks to maintain presence across multiple film release cycles and reinforce recall among repeat visitors.
Call for pricing tailored to your dates, film slate, and targeting.