2 theaters · 20 screens
Cinema advertising on 20 screens in Williamsburg, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Williamsburg, VA is part of the Norfolk-Portsmouth-Newport News market, with 2 movie theaters and 20 screens generating an estimated 40,000 monthly moviegoer impressions. That reach is concentrated and consistent, making cinema a reliable channel for local and regional advertisers.
The city skews young, with a median age of 24 and nearly half of residents holding a bachelor's degree or higher. Median household income is $70,206, a profile that aligns well with brands in dining, financial services, retail, and entertainment. The average commute is just 17 minutes, pointing to a population that spends time locally and shops close to home.
Cinema audiences here are largely cord-cutters and streaming-first viewers. Traditional TV and cable placements miss a significant share of this market. A cinema campaign in Williamsburg puts your message in front of an attentive audience that other channels have a hard time reaching.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $660 – $1,970 | Tier 3 market rates | up to 20,000 imps/theater |
| Citywide (all 2 theaters) | $1,640 – $3,280 | Tier 3 market rates | ~40,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $656 to $1,968 depending on screen count and placement. A citywide campaign across both theaters costs $1,640 to $3,280 for the same period. Williamsburg falls in the Tier 3 pricing range, with CPMs between $37 and $45. For a market delivering 40,000 monthly impressions, that's a competitive rate.
The two main theaters in Williamsburg are New Town Stadium 12 and Movie Tavern Williamsburg, covering 20 screens between them. You can target one location to concentrate your spend, or run across both to maximize reach within the Norfolk-Portsmouth-Newport News market.
Common advertisers include restaurants, auto dealers, healthcare providers, colleges, real estate firms, and retail brands. Williamsburg has a median age of 24 and a high share of college-educated residents, so brands in dining, financial services, and local entertainment tend to perform particularly well here.
Cinema delivers attention ratings 6 to 16 times higher than social and digital ads, and 2 to 6 times higher than live sports. About 60% of moviegoers are cord-cutters or cord-nevers, meaning cable and traditional broadcast can't reach them. Cinema fills that gap: the ads are unskippable, the room is dark, and the audience has nowhere else to look.
The standard unit is a 4-week campaign, enough time to build frequency with Williamsburg's local audience. Some advertisers run back-to-back flights around seasonal promotions or product launches. Cinema campaigns have driven a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in the cinema network. These restrictions apply regardless of market or theater. If your business falls outside these categories, the approval process is straightforward and campaigns can typically launch within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.
