1 theater · 18 screens
Cinema advertising on 18 screens in Winston Salem, NC.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Winston-Salem falls within the Greensboro-High Point-Winston-Salem market, one of the Piedmont Triad's core advertising zones. The city's main cinema is STK The Grand 18 Winston-Salem IMAX, an 18-screen large-format multiplex that draws an estimated 36,000 moviegoer impressions per month.
That budget puts your brand in front of an audience that skews younger than most streaming platforms, with 60% identifying as cord-cutters or cord-nevers. Nationally, cinema audiences are 62% multicultural and deliver attention scores 6 to 16 times higher than social and digital media. For Winston-Salem advertisers, the theater is a direct path to high-attention local reach with measurable results.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Winston Salem typically runs $1,500 to $3,500, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include restaurants and QSR brands, auto dealerships, healthcare systems, universities, retailers, and local service businesses. Nationally, QSR advertisers see 2 to 3 times return on spend, auto advertisers report 34% lifts in foot traffic, and retailers see 53% incremental visit increases tied to cinema campaigns.
Ads run on screen before the feature film, in a full-screen, sound-on environment with no scrolling feed, no skip button, and no second-screen competition. Research shows cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Streaming and connected TV audiences skew older and are spread thin across platforms. The median moviegoer is 30 years old, and 60% of cinema audiences have cut the cord or never had traditional pay TV. Cinema also puts ads in front of viewers who have nowhere else to look. That captive, distraction-free environment is something CTV and YouTube simply cannot replicate, and attention scores back that up across every measured benchmark.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply regardless of local ordinances or campaign size. If your business falls into one of these categories, cinema advertising through this channel is not available to you.
A 4-week flight is the standard entry point, matching how most films cycle through a multiplex. Brands running awareness campaigns or event-driven promotions typically book 4 to 8 weeks. With 36,000 monthly impressions across 18 screens, longer campaigns build real frequency without losing cost control.
Call for pricing tailored to your dates, film slate, and targeting.