1 theater · 18 screens
Cinema advertising on 18 screens in Winston Salem, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Winston-Salem falls within the Greensboro-High Point-Winston-Salem market, one of the Piedmont Triad's core advertising zones. The city's main cinema is STK The Grand 18 Winston-Salem IMAX, an 18-screen large-format multiplex that draws an estimated 36,000 moviegoer impressions per month.
Cinema advertising here is priced at a Tier 3 CPM of $37 to $45, making it a cost-efficient option compared to local broadcast or streaming placements. A 4-week campaign runs between $1,476 and $2,952 depending on inventory selection. That budget puts your brand in front of an audience that skews younger than most streaming platforms, with 60% identifying as cord-cutters or cord-nevers. Nationally, cinema audiences are 62% multicultural and deliver attention scores 6 to 16 times higher than social and digital media. For Winston-Salem advertisers, the theater is a direct path to high-attention local reach with measurable results.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,480 – $2,950 | Tier 3 market rates | up to 36,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at STK The Grand 18 Winston-Salem IMAX runs between $1,476 and $2,952, based on a Tier 3 CPM of $37 to $45. Because this is the only theater in the city, your citywide and single-theater budgets are the same. Pricing scales with the number of screens selected and campaign duration.
Common advertisers include restaurants and QSR brands, auto dealerships, healthcare systems, universities, retailers, and local service businesses. Nationally, QSR advertisers see 2 to 3 times return on spend, auto advertisers report 34% lifts in foot traffic, and retailers see 53% incremental visit increases tied to cinema campaigns.
Ads run on screen before the feature film, in a full-screen, sound-on environment with no scrolling feed, no skip button, and no second-screen competition. Research shows cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Streaming and connected TV audiences skew older and are spread thin across platforms. The median moviegoer is 30 years old, and 60% of cinema audiences have cut the cord or never had traditional pay TV. Cinema also puts ads in front of viewers who have nowhere else to look. That captive, distraction-free environment is something CTV and YouTube simply cannot replicate, and attention scores back that up across every measured benchmark.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply regardless of local ordinances or campaign size. If your business falls into one of these categories, cinema advertising through this channel is not available to you.
A 4-week flight is the standard entry point, matching how most films cycle through a multiplex. Brands running awareness campaigns or event-driven promotions typically book 4 to 8 weeks. With 36,000 monthly impressions across 18 screens, longer campaigns build real frequency without losing cost control.
Call for pricing tailored to your dates, film slate, and targeting.
