1 theater · 20 screens
Cinema advertising on 20 screens in Ypsilanti, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ypsilanti, MI has one cinema advertising option, but it's a strong one. The Ann Arbor 20 IMAX is one of the area's most-attended multiplexes, with 20 screens and an estimated 48,000 monthly moviegoer impressions. For advertisers, that means consistent, high-attention reach in a single Detroit metro buy.
The city skews young. The median age is 27, nearly 46% of residents hold a bachelor's degree or higher, and median household income is $44,141. That adds up to educated young adults actively spending on dining, retail, tech, and services. Cinema puts your ad in front of them without competing against a phone screen or a news feed. Attention rates in cinema run 6 to 16 times higher than social and digital placements. A 4-week campaign here runs $2,568 to $5,136, which makes Ypsilanti a low-cost entry point into the broader Detroit market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,570 – $5,140 | Tier 2 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Ann Arbor 20 IMAX runs between $2,568 and $5,136, depending on screen count and placement format. Ypsilanti is a Tier 2 market with CPM rates of $47 to $60. That pricing covers roughly 48,000 monthly impressions delivered to an in-seat audience.
Local and regional advertisers in QSR, auto dealerships, healthcare, higher education, retail, and financial services are common at this location. The Ann Arbor 20 IMAX draws a college-educated, younger audience that responds well to brands in those categories. National brands also use Ypsilanti as part of wider Detroit metro campaigns.
Ads run during the pre-show on the main screen, reaching audiences who are already seated and focused before the feature starts. Additional placements include lobby video displays and static signage near concessions and ticketing. On-screen pre-show is the highest-attention format available, rated 2 to 6 times more effective than live sports advertising.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Cinema delivers documented attention rates 6 to 16 times higher than social and digital, and outperforms CTV and YouTube. For brands targeting Ypsilanti's younger, degree-holding population, cinema reaches people that broadcast and streaming don't.
Most campaigns run on 4-week cycles, the standard unit for measuring impressions and lift. QSR brands have documented 2 to 3 times return on ad spend within that window. Auto advertisers have seen 34% increases in foot traffic, and retail brands 53% incremental visits, both measured over a single 4-week flight.
Yes. Cinema advertising in this market does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should consider alternative channels. Most other industries, including healthcare, finance, food service, and retail, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
