Billboards in Benton, AR

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 60 boards in Benton, the average is $1,423.10 per 4-week period, which works out to a $0.85 CPM.

It depends on what you're trying to accomplish, but out of 7 boards in Benton, these get put on proposals the most:

1. 1. #66290 — I 30 S/S, AT MM 117.5, 17105 I-30, Benton, AR (WM SuperCenter), E/F 2S-S42E2 Billboard
2. 2. #66291 — I 30 S/S, AT MM 118, 17407 I-30, (Benton Truck Sales), E/F 2S-S41E2 Billboard
3. 3. #66288 — I 30 N/S, AT MM 116.5, 15000 I-30, 4101 Randle Rd, Benton, AR, W/F 2S-S45W1 Billboard
4. 4. #29402 — I 30 S/S, AT MM 117.5, 17105 I-30, Benton, AR (WM SuperCenter), W/F 2S-S42W2 Billboard
5. 5. #29401 — I 30 N/S, AT MM 116.5, 15000 I-30, 4101 Randle Rd, Benton, AR, W/F 2S-S45W2 Billboard

Tell us about your campaign and we'll narrow it down from there.

Benton is 36,820 people, so it's a tight market with less competition for eyeballs. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Benton, the industries we work with most are Real Estate, Healthcare, Non-Profit, Retail, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Benton has Bulletin, Digital Bulletin, and Cinema On Screen Video Premium. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 7 boards in Benton, the average is about 454,619 impressions per week. Add it all up and you're looking at roughly 12,729,324 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and October. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.