Billboards in Benicia, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 70 boards in Benicia, the average is $4,810.43 per 4-week period, which works out to a $3.94 CPM.

It depends on what you're trying to accomplish, but out of 18 boards in Benicia, these get put on proposals the most:

1. 1. #66170 — I-80 & Red Top Rd-WF F/W Billboard
2. 2. #32561 — I-680 S/I-80 Junction Billboard
3. 3. #66169 — I-680 1/4 mi S/O Hwy 4 F/N Billboard
4. 4. #46057 — Highway 680 @ Arthur Road Billboard
5. 5. #46041 — Pacheco 75 ft W/O Shell W/S F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Benicia is 28,240 people, so it's a tight market with less competition for eyeballs. Median age is 46.1, an older audience that tends to respond to straightforward messaging. Average commute is 35 minutes, so there's real windshield time for boards to register. Median household income is $103,413, so this audience can support premium product advertising.

Here's the full breakdown:

In Benicia, the industries we work with most are Entertainment, Healthcare, Real Estate, Non-Profit, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Benicia has Digital Bulletin, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 18 boards in Benicia, the average is about 126,292 impressions per week. Add it all up and you're looking at roughly 9,092,996 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.