Billboards in Napa, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 61 boards in Napa, the average is $3,272.14 per 4-week period, which works out to a $6.24 CPM.

It depends on what you're trying to accomplish, but out of 28 boards in Napa, these get put on proposals the most:

1. 1. #66170 — I-80 & Red Top Rd-WF F/W Billboard
2. 2. #38745 — Hwy 29 600 ft N/O Tower Rd W/S F/S Billboard
3. 3. #73217 — Hwy 29 1000 ft N/O Tower W/S F/N Billboard
4. 4. #73218 — Hwy 29 600 ft N/O Tower Rd W/S F/N Billboard
5. 5. #73215 — Hwy 29 700 ft N/O S. Kelley Rd E/S F/S Billboard

Tell us about your campaign and we'll narrow it down from there.

Napa is 85,239 people, so it's a tight market with less competition for eyeballs. 40.5% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $84,043, so this audience can support premium product advertising.

Here's the full breakdown:

In Napa, the industries we work with most are Education, Real Estate, Retail, Healthcare, and Equipment Sales and Service. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Napa has Transit Shelter, Poster, Ad Panel, Standee, Pole Banner Lot, and Kings. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 28 boards in Napa, the average is about 59,519 impressions per week. Add it all up and you're looking at roughly 6,666,096 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in October, September, and March. That's when the most proposals go out, so the best spots book up faster.

December, November, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.