Billboards in Selma, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 67 boards in Selma, the average is $2,683.70 per 4-week period, which works out to a $3.93 CPM.

It depends on what you're trying to accomplish, but out of 12 boards in Selma, these get put on proposals the most:

1. 1. #63186 — East side of Hwy99 in Selma, just south of Manning Ave exit. Billboard
2. 2. #63182 — Hwy 99 S LHR Selma Billboard
3. 3. #63183 — Hwy 99 N RHR Selma Billboard
4. 4. #2794 — Manning Ave .20 mi W/O Mendocino Ave S/S F/W Billboard
5. 5. #2793 — Manning Ave .20 mi W/O Mendocino Ave S/S F/E Billboard

Tell us about your campaign and we'll narrow it down from there.

Selma is 44,703 people, so it's a tight market with less competition for eyeballs. Median age is 30.1, a younger market where bolder creative tends to land. 83.9% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $40,815, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Selma, the industries we work with most are Entertainment, Healthcare, Non-Profit, Real Estate, and Retail. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Selma has Digital Bulletin, and Digital Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 12 boards in Selma, the average is about 193,512 impressions per week. Add it all up and you're looking at roughly 9,288,576 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

December, November, and September are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.