Billboards in Waterbury, CT

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 71 boards in Waterbury, the average is $2,765.46 per 4-week period, which works out to a $3.70 CPM.

It depends on what you're trying to accomplish, but out of 22 boards in Waterbury, these get put on proposals the most:

1. 1. #71455 — I-84 @ Exit 25 Schras Drive SS, Waterbury FW Billboard
2. 2. #19078 — I-84@ 649 CAP NEVILLE 0.2MI W/O EX 26 WS Billboard
3. 3. #60575 — MAIN STREET @ RR TRACKS WS, BRISTOL Billboard
4. 4. #75933 — I-84 400 ft E/O Rt 8 N/S F/E Billboard
5. 5. #35942 — Rt 72 200 ft E/O Rockwell S/S F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Waterbury is 189,614 people, so it's a tight market with less competition for eyeballs. Average commute is 25 minutes, so there's real windshield time for boards to register. 37.4% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $42,401, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Waterbury, the industries we work with most are Non-Profit, Entertainment, Retail, Real Estate, and Advertising/Media Agency. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Waterbury has Digital Bulletin, Rotary Bulletin, Poster, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 22 boards in Waterbury, the average is about 267,926 impressions per week. Add it all up and you're looking at roughly 23,577,444 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.