Billboards in Dover, DE

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 59 boards in Dover, the average is $2,649.17 per 4-week period, which works out to a $7.54 CPM.

It depends on what you're trying to accomplish, but out of 43 boards in Dover, these get put on proposals the most:

1. 1. #41923 — 58 W Lebanon Rd, Dover DE 19901 Billboard
2. 2. #34618 — 58 W Lebanon Road Dover DE 19958 Billboard
3. 3. #55854 — US 13 North, S/F Billboard
4. 4. #55855 — US 13 South, N/F Billboard
5. 5. #34617 — the entrance to Dover Air Force Base Billboard

Tell us about your campaign and we'll narrow it down from there.

Dover is 117,282 people, so it's a tight market with less competition for eyeballs. Median age is 30.7, a younger market where bolder creative tends to land.

Here's the full breakdown:

In Dover, the industries we work with most are Healthcare, Non-Profit, Construction/General Contracting, Professional Services, and Real Estate. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Dover has Premiere Panel, Transit Shelter, Digital Bulletin, Bulletin, and Digital Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 43 boards in Dover, the average is about 118,970 impressions per week. Add it all up and you're looking at roughly 20,462,888 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.