Billboards in Panama City, FL

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 55 boards in Panama City, the average is $2,200.00 per 4-week period, which works out to a $3.08 CPM.

It depends on what you're trying to accomplish, but out of 6 boards in Panama City, these get put on proposals the most:

1. 1. #12970 — S/S ALT 98 W/O HUTCHISON BLVD DIGITAL F/E Billboard
2. 2. #12967 — W/S Thomas Drive 1 blk N/O Bay Point F/N DIGITAL Billboard
3. 3. #12966 — N/S HWY 98 @ MOATES AVE F/W DIGITAL Billboard
4. 4. #12965 — S/S Hwy 98 @ Frankford F/E DIGITAL Billboard
5. 5. #12960 — N/S HWY 98 @ HARRISON AVE F/E DIGITAL Billboard

Tell us about your campaign and we'll narrow it down from there.

Panama City is 136,133 people, so it's a tight market with less competition for eyeballs. Median household income is $43,953, so value-oriented messaging tends to do well.

Here's the full breakdown:

In Panama City, the industries we work with most are Healthcare, Real Estate, Retail, Non-Profit, and Entertainment. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Panama City has Digital Bulletin, and Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 6 boards in Panama City, the average is about 174,197 impressions per week. Add it all up and you're looking at roughly 4,180,716 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.